Head of Digital

Overclockers UK; Stoke-on-Trent; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading online retailer in the UK is seeking an experienced Head of Digital to drive marketing and ecommerce strategy. The ideal candidate has proven leadership experience, a strong performance marketing mindset, and a passion for gaming technology. Key responsibilities include developing marketing strategies, overseeing ecommerce performance, and managing budgets. This role requires influence at senior levels and a deep understanding of customer journeys to ensure the brand's presence in the gaming community.

Qualifications

• Proven leadership experience in a senior marketing and ecommerce role.
• Strong performance marketing and commercial mindset.
• Deep understanding of ecommerce platforms, merchandising, and customer journeys.

Responsibilities

• Develop and execute the marketing strategy.
• Lead the marketing and ecommerce department.
• Full ownership of performance marketing strategy.

Skills

Leadership

Performance marketing

Ecommerce understanding

Communication

Tools

Microsoft Office

SEMRush

Google Analytics

Salesforce Commerce Cloud

Job description

Overview

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Who we are

Overclockers UK (OCUK Ltd) are a leading online retailer of PC systems and components. Famous throughout the enthusiast community for their knowledge and passion for cutting edge performance components, hardware and systems. Overclockers UK is proud to be part of the Pro Gamers Group, an international e‑commerce company with more than 700 employees at 12 locations worldwide!

What you will be doing

We are recruiting for an experienced and commercially driven Head of Digital, who has a passion for marketing and ecommerce that can forge a strong connection to the PC gaming and hardware enthusiast community. Therefore, a passion for gaming and/or the latest in gaming technology hardware is a must!

You can expect lots of variety in this role but ultimately you will develop and execute the marketing and ecommerce strategy for Overclockers UK, in line with budgets and commercial expectations.

Key Responsibilities

• Develop and execute the marketing strategy for Overclockers UK, ensuring the brand is "everywhere that matters" in line with budgets and commercial expectations
• Lead the Overclockers UK marketing and ecommerce department to deliver the strategy and achieve the very best results, and influence the wider business to support
• Coach the department to improve their knowledge, skills, identify opportunities and drive growth
• Support a department culture which builds confidence, empowers with trust, encourages calculated risk taking and dares to experiment
• Build and maintain strong departmental relationships to rally the business to support marketing and ecommerce performance, initiatives and projects
• Full ownership of OCUK's performance marketing strategy
• Responsibility of OCUK's content SEO strategy
• Full ownership of OCUK's shop management and merchandising
• Full accountability for OCUK's marketing budget
• Oversee marketing activity ad strategy for partnerships, media, influencer and affiliates, social media, video, blog, events and physical activations

Software Packages Used

• Microsoft Office
• Asana
• PowerBI
• SEMRush
• Google Analytics, Search Console and Merchant Centre
• Dynamic Yield
• SEO Monitor
• Spryker

• Salesforce Commerce Cloud
• AWIN
• Trust Pilot
• Akeneo
• Looker Studio
• Custobar
• ABLyft
• Meta Ads, TikTok Ads, Reddit Ads, Microsoft Ads, Google Ads

Does this sound like you?

• Proven leadership experience in a senior marketing and ecommerce role
• Strong performance marketing and commercial mindset
• Deep understanding of ecommerce platforms, merchandising, and customer journeys
• Experience working cross‑functionally in a fast‑paced retail or digital environment
• Confident communicator with the ability to influence at senior level
• Passionate about gaming or the latest gaming technology hardware