Head of Digital

Zachary Daniels Recruitment; Greater London; Hybrid; GBP 100,000 - 140,000; Full time

Job summary

A leading recruitment agency is seeking a talented Head of Digital for a top wellness brand in London. In this pivotal role, you will drive the digital growth strategy across ecommerce, performance marketing, and customer experience. You should have a proven record in scaling 8 figure D2C brands and possess strong leadership skills. The ideal candidate will thrive in a rapid growth environment, contributing to an ambitious team targeted at transforming the business into a global brand.

Benefits

Attractive 6 figure base salary

Lucrative bonus scheme

Share options after one year's service

25 days holiday + Bank Holidays

Flexible working

Weekly team workouts

Significant L&D budget

Free company products

In office health bar

Qualifications

• Proven track record of scaling 8 figure D2C brands.
• Experience in driving operational excellence.
• Strong leadership skills with analytical mindset.

Responsibilities

• Own the full digital growth strategy across ecommerce.
• Lead the ecommerce experience and conversion optimization.
• Develop a high performing internal and external team.

Skills

Ecommerce strategy

Performance marketing

Customer experience

Leadership

Analytical thinking

Job description

Head of Digital | Sunday Times Top 100 Fastest Growing | DTC Wellness Retailer

Location : London

£(phone number removed)

Ecommerce and digital marketing

Zachary Daniels Recruitment is delighted to be exclusively retained in the search for a Head of Digital to join our client, one of the fastest growing wellness brands in the UK as recognised by the Sunday Times Top 100.

Having experienced rapid growth over the last few years and now with their products in the hands of Olympians, Premier League footballers, and thousands of everyday people chasing their personal best this is a wonderful time to join a business 'just getting started'.

The senior leadership team are extremely ambitious and want to continue to scale rapidly. The individual who joins as Head of Digital will have a meaningful seat around the leadership table and play a pivotal role in building this business into a meaningful global brand.

About The Role : Head of Digital

This is the perfect role for an experienced digital leader who can combine strategic vision with hands-on execution.

You'll own the full digital growth strategy across ecommerce, performance marketing, data, and customer experience - driving measurable growth in revenue, margin, and customer lifetime value.

The ideal candidate has a proven track record of scaling 8 figure D2C brands at pace (currently growing at c.60% YOY), driving operational excellence and delivering a seamless customer journey. You will be an inspirational leader and real analytical thinker looking to join a business that you can have a real tangible impact on very quickly.

Lead the ecommerce experience

• Build a best in class ecommerce experience that unlocks maximum AOV and conversion
• Be obsessed with details and testing every aspect of MyoMaster's website and customer journey
• Build a funnel strategy that allows us to target a broad range of audiences at a ToF level and convert them with tailored messaging and landing pages
• Develop a strategy for digital innovation - staying ahead of market trends and filtering implementation
• Own the digital P&L
• Work with the rest of the leadership team to align on revenue targets
• Manage spend both fixed and variable to align with the business overall financial goals
• Develop a set of clear KPIs and report on them weekly, confronting the facts and addressing areas for improvement
• Plan merchandising
• Plan promotional calendars, product launches and sales forecasts
• Work on a merchandising plan that finds ways to add maximum value to the customer + unlock highest AOV

Develop a high performing internal and external team

• Develop a strategy that clearly outlines what skills sit internally and what should be delivered externally through agencies
• Manage agencies to ensure best in class execution and accountability
• Continue to scale the paid media operation at a high ROAS (c.7 right now)
• Experiment with new growth channels beyond paid social and search
• Drive retention and LTV through best in class SMS and email marketing

In return our client can offer:

• Attractive 6 figure base salary
• Lucrative bonus scheme
• Share options after one years service
• 25 days holiday + Bank Holidays
• Flexible working - expected to be in the office 2 / 3 days a week
• Weekly team workouts during work hours
• Significant L&D budget that you allocate
• Free company products
• In office health barBH 34932