Head of Deliverability (iGaming)

Madfish; Remote; GBP 150,000 - 200,000; Full time

Job summary

An innovative iGaming company based in the United Kingdom seeks a Head of Deliverability to lead their email strategy and improve inbox placement. You will be responsible for overseeing deliverability metrics, ensuring compliance with GDPR, and mentoring your team. This role offers a competitive salary and is fully remote with flexible hours from Mon–Fri. The company provides benefits such as paid vacation and a professional growth environment. Join us to shape player retention strategies across multiple international projects.

Benefits

18 days paid vacation

10 days sick leave

Birthday cash bonus

Company gifts

Qualifications

• 3+ years in email marketing/deliverability with proven inbox placement.
• Knowledge of SPF, DKIM, DMARC, and DNS.
• Ability to explain complex technical issues.

Responsibilities

• Oversee deliverability strategy and inbox placement.
• Guide SPF, DKIM, DMARC, rDNS, and DNS configurations.
• Collaborate with marketing and IT teams on content strategies.

Skills

Email marketing experience

Technical compliance knowledge

Leadership skills

Analytical abilities

Tools

Power BI

Customer.io

SendGrid

Job description

We are a high-energy iGaming company with 3+ years of success and a team of 1,000+ passionate professionals. Our 8 major projects are expanding fast, and we are looking for a Head of Deliverability to lead our email strategy, ensure top-tier inbox placement, and drive player engagement across multiple international projects.

What you’ll do:

• Lead deliverability strategy: Oversee inbox placement, open rates, CTR, bounce rates, spam complaints, reputation, and blocklists.
• Ensure technical compliance: Guide SPF, DKIM, DMARC, rDNS/HELO, alignment, DNS configurations, BIMI, and FBL implementation.
• Manage sender reputation: Supervise IP/domain warm-ups, blacklists, ESP/MBP correspondence, and dedicated vs shared IPs.
• Drive analytics and reporting: Lead dashboard creation in Power BI or Looker, test hypotheses, and provide actionable recommendations to improve engagement and reduce complaints.
• Collaborate across teams: Partner with marketing, CRM, and IT to define content strategy, timing/frequency, segmentation, consent policies, double opt-in, and preference center strategies.
• Ensure compliance: Oversee GDPR/local regulations, provider policies, and maintain proper documentation.
• Mentor and grow the team: Coach deliverability specialists, share best practices, and scale team capabilities as the company grows.
  

What we’re looking for:

• Experience: 3+ years in email marketing/deliverability with proven inbox placement results; prior management or leadership experience is a plus.
• Technical skills: SPF/DKIM/DMARC, DNS, rDNS, IP/domain warm-up, multi-domain strategies.
• Tools: ESPs (Customer.io, SendGrid, or similar), postmaster tools, Folderly, Warmy, GlockApps, Mail-Tester.
• Analytics: Power BI or Looker Studio (dashboards, metrics, visualizations).
• Compliance knowledge: GDPR and provider policies; experience working with user data and consent.
• Leadership & communication: Ability to explain complex technical issues, lead a team, and train colleagues across departments.
  

Nice-to-haves:

• BIMI, ARC, DMARC aggregate/forensic analysis
• Scaling email volumes of 1M+/month
• Experience with SMTP-relay/self-hosted stacks
  

Why join us:

• Remote-first: Mon–Fri, 10:00–19:00 (UTC+2)
• Benefits: 18 days paid vacation, 10 days sick leave, Birthday cash bonus, and company gifts
• Competitive salary: Reflects experience and impact
• Flat structure: No micromanagement — your initiative matters
• Professional growth: Lead and expand a high-performing CRM team
• Real impact: Shape player retention strategies across international projects
  

Ready to take your career to the next level and lead deliverability in iGaming? Join us and redefine the industry!