Head Of CRM

Zachary Daniels Recruitment; Northwich; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading consumer brand in the UK is seeking a strategic Head of CRM to lead the development of a next-generation customer relationship management strategy. This role is key for driving customer engagement and lifetime value through intelligent use of CRM data and marketing automation. The ideal candidate should have over 8 years of experience in CRM, with strong expertise in marketing automation platforms and a proven track record in customer retention strategies.

Qualifications

• 8+ years of experience in CRM or digital marketing, with 3 years in a leadership role.
• Proven track record of building strategies that drive customer retention.
• Strong communicator with stakeholder engagement skills.

Responsibilities

• Define and execute CRM strategy to enhance engagement and retention.
• Oversee transformation and ensure optimisation of data integrity.
• Build a single customer view to optimize journeys and analyze performance.

Skills

CRM and marketing automation platforms

Customer segmentation

Lifecycle marketing

Business intelligence tools

SQL knowledge

HTML/CSS skills

Job description

Overview

Head of CRM | Cheshire, NorthWest Based | Generous Package! | Consumer Brand

We are partnered with a leading consumer brand seeking a strategic and data-driven Head of CRM to lead the development and execution of a next-generation customer relationship management strategy. This role will be central to driving customer engagement, retention, and lifetime value through the intelligent use of CRM data, marketing automation, and personalised customer journeys. The business is undergoing an exciting digital transformation, creating a unique opportunity for an experienced CRM leader to shape the roadmap, bring fresh ideas, and establish CRM as a major growth driver. This is your chance to lead and shape the CRM function through a major transformation and build a CRM team that drives measurable impact on engagement, retention, and growth.

Responsibilities

• Strategy and Leadership - Define and execute CRM strategy to drive engagement, segmentation, and personalisation. Lead and inspire teams while fostering collaboration and accountability. Partner cross-functionally to deliver seamless customer experiences. Champion CRM as a key growth driver.
• CRM Automation and Technology - Oversee transformation, ensuring optimisation and data integrity. Develop segmentation strategies and execute automated multi-channel campaigns. Deliver engaging, measurable campaigns across email, app, and push notifications.
• Data, Insights, and Optimisation - Build a single customer view to enable personalisation and journey optimisation. Analyse CRM performance, using insights to refine strategy and maximise ROI. Collaborate with analytics partners to generate insights and evolve lifecycle programmes.

Requirements

• 8+ years of experience in CRM, digital marketing, or CRM software administration, with at least 3 years in a leadership role.
• Strong expertise in CRM and marketing automation platforms.
• Proven track record of building and delivering CRM strategies that drive customer retention and revenue growth.
• Deep understanding of customer segmentation, lifecycle marketing, and personalisation strategies.
• Familiarity with data management, integrity, and transformation projects.
• Analytical mindset with proficiency in CRM and business intelligence tools. Technical knowledge of SQL, HTML, CSS or machine learning a plus.
• Strong communicator with the ability to engage and influence stakeholders at all levels.
• Experience thriving in a fast-paced, digital-first environment and comfortable introducing new ideas and approaches.
• Must come from Retail or D2C Ecommerce/ Online Fashion/ Beauty type or Pure Play Business.