Head of Commercial Sales

Sovereign Health Care; England; Hybrid; GBP 76,000 - 90,000; Full time

Job summary

A not-for-profit health care provider in the UK is seeking a Head of Commercial Sales to lead their sales strategy. You will be responsible for driving revenue and membership growth across B2B and B2C markets. The ideal candidate should have extensive experience in the UK health insurance sector and a proven track record in sales leadership. This role involves national travel and requires strong strategic and leadership skills, alongside a customer-centric approach. Competitive salary and excellent benefits included.

Benefits

Car allowance

Bonus (TBC)

Increasing holiday entitlement

Free car parking

Health Cash Plan benefits

Up to 10% defined contribution pension

Enhanced family leave

Qualifications

• Significant experience in UK health insurance or employee benefits sector.
• Proven track record in sales leadership roles.
• Experience in leading sales teams across multiple channels.
• Strong understanding of UK's healthcare market and regulatory environment.
• A full UK driving licence with willingness to travel.

Responsibilities

• Lead and deliver sales strategy across commercial channels.
• Drive revenue and membership growth in B2B and B2C markets.
• Work closely with the Executive team to shape business strategy.
• Present insights and growth proposals to the Board.

Skills

UK health insurance experience

Sales leadership

Team development

Intermediary-led distribution

Strategic planning

Relationship building

Data-driven mindset

Customer-centric approach

Education

Degree-level qualification

Professional insurance qualifications

Job description

Head of Commercial Sales

Salary: £90,000 pa + excellent benefits

Shipley- Full Driving Licence required - National travel

Full time

Company Background

Sovereign Health Care (SHC) is a not-for-profit health care cash plan provider with over 150 years of heritage, supporting around 65,000 customers across the UK. Our purpose is simple: better health is for everyone. As a mutual organisation, we reinvest our profits into our members and communities, having donated over £7 million to health and wellbeing causes in the past decade.

With customers at the heart of everything we do, SHC is now entering an important phase of growth through our Mission 2030 strategy, focused on sustainable expansion, new products and broader distribution. This role will play a key part in delivering those ambitions.

Role Overview

The Head of Commercial Sales is a senior leadership role responsible for shaping and delivering Sovereign Health Care's sales strategy across all commercial channels. Reporting to the Chief Executive Officer, you will lead the sales function and drive revenue and membership growth across both B2B and B2C markets.

You will combine strategic planning with hands‑on leadership, focusing on corporate and intermediary‑led growth, individual policy sales, new product launches and the development of new markets and distribution channels. Working closely with the Executive team, you will contribute to overall business strategy and present performance, insights and growth proposals to the Board.

Key Qualifications & Experience

• Significant experience within the UK health insurance, healthcare or employee benefits sector, with a strong background in business development and sales
• A proven track record in senior sales leadership roles, delivering sustained revenue and customer growth
• Experience leading and developing sales teams across multiple channels
• Strong knowledge of intermediary‑led distribution, including working with brokers, consultants and third‑party partners
• A good understanding of the UK health insurance market, competitive landscape and regulatory environment, including FCA and Consumer Duty requirements
• Strong commercial and strategic thinking skills, with experience contributing to business planning, growth initiatives or market entry strategies
• Education is less important than experience, although a degree‑level qualification is expected; professional insurance qualifications are advantageous
• A full UK driving licence and willingness to travel nationally
• Alignment with Sovereign Health Care's not‑for‑profit values and purpose‑led approach

Key Skills & Competencies

• Strategic vision with the ability to translate long‑term objectives into practical, achievable sales plans
• Strong leadership and people management skills, with the ability to motivate, develop and inspire high‑performing teams
• Excellent communication and influencing skills, comfortable engaging with senior stakeholders, partners and Board members
• Strong relationship‑building capability, both externally with intermediaries and internally across the organisation
• A data‑driven, results‑focused mindset, using insight and analysis to inform decisions and improve performance
• An innovative and adaptable approach, open to new ideas and ways of working in a changing market
• A genuine customer‑centric approach, ensuring ethical sales practices and positive customer outcomes at all times

Benefits

• Car allowance
• Bonus (TBC)
• Holiday entitlement increasing with length of service
• Free car parking
• Health Cash Plan benefits
• Up to 10% defined contribution pension
• Enhanced family leave

How to Apply

Please submit your CV and a covering letter, outlining your suitability for the role and your motivation for joining Sovereign Health Care.

Equals One is an advertising and recruitment agency working on behalf of our client to promote this vacancy. You may be contacted directly by the employer should they wish to progress your application. Due to the number of applications we receive, we are unable to provide specific feedback if your application is unsuccessful.