Head of Business Development

Central Parking; Birmingham; Hybrid; GBP 100,000 - 120,000; Full time

Job summary

A leading parking solutions provider is seeking a Head of Business Development in Birmingham to drive revenue growth and build strategic partnerships. The ideal candidate will have proven success in meeting sales targets, excellent negotiation skills, and experience in account-based selling within technology industries. This role offers a salary of £100k - £120k with benefits, emphasizing a flexible work environment including the option for international travel.

Benefits

25 days annual leave

Enhanced parental leave

Gym Discounts

Profit Share Bonus

Pension scheme

Qualifications

• Proven experience in account-based selling for technology-focused businesses.
• Success in surpassing annual sales and partnership growth targets.
• Track record of developing C-level relationships in relevant sectors.
• Excellent negotiation and communication skills.
• High adaptability in a fast-paced environment.

Responsibilities

• Own and execute the commercial strategy to meet revenue targets.
• Lead the sales cycle including prospecting and closing enterprise deals.
• Identify and nurture strategic partnerships.
• Translate insights into opportunities and go-to-market strategies.
• Work with Head of Growth to ensure alignment with commercial strategy.

Skills

Leading enterprise deals

Negotiation skills

Communication skills

Strategic thinking

Commercial acumen

Job description

Description

Salary : £100k - £120k On Target Earnings (incl base salary & bonus) + Benefits

Location : Birmingham office, with flexibility (will require international travel)

We care deeply about inclusive working practices and diverse teams. If you'd prefer to work full-time, part-time or as a job-share, we'll facilitate this wherever we can - whether to help you meet other commitments or to help you strike a great work-life balance.

About

BookFlowGo is the global SaaS & Hardware platform keeping customers moving, delivering parking efficiency, elevating customer experience and enabling the launch of new ground transportation products. BookFlowGo unites three mission-critical brands :

• Book / Parkspace : World-leading omni-channel pre-booking platform
• Flow / ParkIT : Enterprise-grade operations and consultancy solutions for airport capacity, product mix, and throughput
• Go / ParkWare : Bespoke self-service hardware for seamless customer journeys and operational cost reduction

As a collective, BookFlowGo powers world-class airports and parking operations across the globe. We’re now searching for an exceptional Head of Business Development to drive global revenue growth, build strategic relationships, and expand our market footprint.

This is a commercially focused leadership role with accountability for global pipeline growth, deal execution, and strategic partnerships across the full BookFlowGo group. Reporting to the SVP of BookFlowGo, you will spearhead our business development efforts, building scalable, long-term relationships with our partners.

You will thrive in a fast-paced environment, collaborating across Product, Delivery, and Marketing to create compelling value propositions. You’ll shape and execute our sales strategy, from lead generation through to contract signature and beyond, cementing BookFlowGo as the partner of choice.

The Role

By joining our team you’ll :

• Own and execute the commercial strategy to meet and exceed revenue targets
• Lead the sales cycle : prospecting, pitching, negotiating, and closing enterprise deals
• Identify, nurture, and formalise strategic partnerships to extend our reach and influence
• Stay close to industry trends, competitor positioning, and customer challenges
• Translate insight into commercial opportunities and GTM strategies
• Lead on proposal creation, pricing strategies, tenders, and contract negotiations
• Work cross-functionally to tailor proposals aligned with customer needs and market dynamics
• Work with our Head of Growth (Brand and Marketing) to ensure our GTM strategy, is aligned with the commercial strategy
• Partner with Product and Service Delivery to ensure alignment on market needs and customer expectations
• Act as a voice of the customer in shaping our roadmap and refining positioning
• Inspire a growth-focused sales culture and set best practices
• Represent BookFlowGo at industry events, pitch meetings, and strategic forums globally.

Requirements

What you can bring to our team :

• Proven experience leading enterprise deals in an account based selling environment for a technology focussed business (SaaS, mobility tech, self service hardware)
• Success in meeting and surpassing annual sales and partnership growth targets & closing high-value B2B deals
• Track record of developing C-level relationships, ideally in aviation, airports & the travel sector (but similar industries may be considered)
• Strategic thinker with a hands-on approach - equally comfortable pitching in the boardroom or rolling up sleeves to influence decisions with the wider delivery team
• Experience developing or improving sales operations that scale as the organisation grows
• Excellent negotiation and communication skills
• Strong commercial acumen - able to assess ROI, develop business cases, and influence procurement processes
• Experience managing long sales cycles with multiple stakeholders
• High adaptability in an agile, fast-moving environment

Everyone’s career path is individual and different, so this is just a guide. If your experience doesn't precisely match this, you’re encouraged to apply so that we can discover your unique talents!

Benefits

How we hire for this role

We know your time is precious, so we keep our recruitment process as quick and easy as possible. If we believe you might be a match for a job you’ve applied for, you’ll enter our hiring process as follows :

• Initial call with hiring team
• Interview with key stakeholders
• Pitch / presentation to demonstrate your skills

Cultivating a diverse and inclusive culture is paramount for us.

Recognising we are all different, if for whatever reason you need us to adapt the process, please get in touch via close : Monday 15th December 2025

Why choose BookFlow Go & The Holiday Extras Group

At the Holiday Extras Group we’re creating a workplace where everyone can thrive, build their careers and reach their limitless potential. By joining our team, you can enjoy a world of benefits to enhance your lifestyle and well-being. We want you to feel supported and rewarded every day.

• Time is precious : 25 days annual leave (+BH’s), extra holidays through Holiday Buy, Birthday Day Off, and Sabbaticals at each milestone.
• Parental Leave : Enhanced parental leave - Up to 1 year off, including 13 weeks at 100% pay, 13 weeks at 50% pay
• Road to well-being : Access to Gym Discounts, Private Dental Insurance and Private Medical Insurance (after 4 years)
• Celebrate success together : Enjoy a Profit Share Bonus and a pension scheme with Aviva.
• Good for the soul : Join our Social Club for 25% off any ticket or event in the UK, Discounts on the latest tech, or give back to your community with our Volunteering Scheme.
• Plan ahead : Income protection, Critical illness cover and Life assurance

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