Head of Brand and Support Marketing

Guardian News and Media Limited; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A prominent media organization in London is seeking a Head of Brand and Support Marketing to lead their brand strategy and marketing communications. The role involves building global brand consideration and delivering impactful campaigns. Candidates should have extensive experience in brand marketing and strong interpersonal skills. The organization values diversity and offers a hybrid work environment with generous benefits, including healthcare and wellness initiatives.

Benefits

30 days of annual leave

Generous pension scheme

Private healthcare

Life cover

Enhancing parental leave policies

Employee benefits platform

Qualifications

• Extensive experience in a brand marketing role.
• Excellent creative judgement and design eye.
• Brand leadership including major, complex campaign delivery.
• Customer-centric with a proven track record in marketing campaigns.
• Excellent interpersonal and communication skills.

Responsibilities

• Lead Brand and Support Marketing for the Guardian.
• Deliver consistently excellent marketing communications.
• Build global consideration for the Guardian brand.
• Oversee a campaign calendar to directly drive support.

Skills

Brand marketing experience

Creative judgement

Commercial fluency

Interpersonal skills

Job description

Role Overview

Define and evolve the overarching brand strategy in alignment with company vision, editorial mission, audience growth goals and research insights. Set clear team strategy and KPIs that feed into the department strategy and are widely understood in the team. Brand leadership within Marketing & Reader Revenues, crafting and activating an annual plan that brings the Guardian's brand and support propositions to life through marketing activities and partnerships globally, leading the internal team and external agencies to pursue standards of excellence. Deliver a calendar of global support‑driving campaigns, demonstrating innovation and high levels of collaboration and directly driving reader revenue into the business. Brand guardianship globally – maintaining and implementing Guardian brand guidelines across all Guardian communications. Working closely with the Marketing Design Director and others to evolve and enforce the brand through all audience‑facing touchpoints.

We value and respect all differences (seen and unseen) in all people. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future. We actively encourage applications from people of all backgrounds. Many of our staff work flexibly and we will consider all requests for flexible working arrangements.

Qualifications

• Extensive experience in a brand marketing role
• Excellent creative judgement and design eye
• Brand leadership including major, complex campaign delivery
• Commercially fluent and customer‑centric with a proven track record of delivering impactful marketing campaigns
• Excellent interpersonal and communication skills including influencing and presenting, particularly at a senior level; inspiring leader with a clear vision, who also enjoys working as part of a team

About the Team

Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account. Our team of award‑winning journalists, cutting‑edge commercial professionals, and industry‑leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives. We offer a challenging and exciting environment for career development, with a focus on training, growth and fostering an inclusive culture.

Job Details

We are now looking for a Head of Brand and Support Marketing to lead Brand and Support Marketing for the Guardian and inspire the team and agencies to deliver consistently excellent marketing communications. This role will build global consideration for the Guardian brand, creating prospect pools of customers which will ultimately deliver commercial revenue across the business, as well as overseeing a campaign calendar bringing our editorial values to life in order to directly drive support from our audiences.

We operate in a hybrid environment, usually working 3 days a week from our offices in Kings Cross and 2 days a week remotely. You’ll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days. Our pension scheme is generous; if you contribute 5% we will contribute 8‑12% (depending on your age). We believe in giving back, which is why employees are given 2 volunteering days annually and the option of payroll giving. Season ticket loans are also available. You are entitled to private healthcare, life cover, income protection, and eye tests. You can also opt in to dental insurance. We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees by offering IVF, menopause, baby loss, and trans equality policy.

Culture and Wellbeing: We want everyone to feel like they belong at the Guardian and we champion diversity of thought. Our various employee forums provide a platform to use their voice to foster an inclusive workplace. We became the first major media organisation to achieve B Corp status. We offer tools to help you prioritise your wellbeing including access to our employee benefits platform which provides tailored support for health and wellbeing. In addition, we also offer free yoga and Pilates classes. These run alongside our corporate gym membership and cycle to work scheme. Our canteen has views overlooking the Regent’s Canal and caters for breakfast, lunch and dinner.