Head of Brand and Campaigns (Mat Cover)

Warner Hotels; Chipping Norton; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A UK-based hotel group is seeking a Head of Brand and Campaigns for maternity cover to drive growth. The role involves executing brand strategies, leading campaigns, managing a high-performing team, and aligning media plans with business goals. Ideal candidates have extensive experience in hospitality and media, proven budget management skills, and strong stakeholder management abilities. This position offers a competitive salary, hybrid working options, and various benefits including holiday discounts.

Benefits

Competitive salary

Bonus scheme

25 days holiday

On-site parking

Discounted food and drinks

Pension scheme

Qualifications

• Significant experience in hospitality or experiential brands.
• Proven track record in managing large-scale campaigns.
• Ability to operate in a hybrid work environment.

Responsibilities

• Lead brand campaigns across multiple channels.
• Optimize existing brand strategies for growth.
• Ensure media planning aligns with business objectives.

Skills

Experience in hospitality

Media landscape knowledge

Budget management

Strong commercial mindset

Stakeholder management

Decision-making

Education

Bachelor's degree in marketing or related field

8-10+ years in brand and campaigns

Job description

Head of Brand and Campaigns (Mat Cover)

Warner Hotels specialise in UK short breaks, exclusively for adults, with accommodation, breakfast and dinner, live shows and spa facilities all included in one price.

Located in stunning destinations including Heythrop Park in the Cotswolds, Studley Castle in Warwickshire, Thoresby Hall in Nottinghamshire and The Runnymede on Thames, each hotel has its own character that makes every stay unique.

Overview

We are seeking a commercially minded and highly experienced Head of Brand & Campaigns to provide maternity cover and drive our marketing performance through a crucial period of growth.

This role will ensure strong delivery of brand campaigns, trading-driven tactical activity, media planning, and local hotel marketing, ensuring our plans translate into guest growth, improved brand health and on-site sales performance.

Key Responsibilities

• Execute and optimise the existing brand strategy to support trading performance, guest growth and market penetration.
• Ensure exceptional brand consistency across all touchpoints, working closely with internal teams and the in-house creative team.
• Lead the planning with Commercial and Revenue teams to ensure a clear, audience-led comms and media plan that supports business objectives and seasonal trading priorities.
• Monitor brand health metrics and conduct regular brand performance reviews to inform decisions.
• Own the econometric modelling process, working with our provider to ensure clarity of inputs, interpretation of outputs, and translation into actionable recommendations for media planning and trading decisions.
• Present modelling results, insights and optimisations back to senior leadership at key moments.
• Own and share the annual marketing content and integrated campaign calendar, ensuring alignment across brand, tactical and on-site activity.
• Lead end-to-end delivery of brand campaigns across ATL & BTL channels, ensuring they land with impact and drive measurable improvements in awareness, consideration and understanding.
• Drive tactical campaigns that support seasonal needs, guest demand, and aggressive trading targets.
• Work with the creative team and media agency to ensure campaign execution is both brand-leading and commercially effective.
• Oversee and elevate local marketing activity across all properties, ensuring tailored plans exist for each site or at least the key focus sites, i.e. Reserve Hotels.
• Work closely with the Local Marketing Manager and hotel teams to drive footfall, future bookings and on-site conversion Holiday Hub / Future Breaks.
• Lead the development, implementation and ongoing optimisation of multi million pound ATL media plan.
• Ensure media spend is aligned to weekly / monthly trading priorities and guest growth ambitions.
• Lead, motivate and mentor a high-performing brand and campaigns team operating at pace.
• Build strong relationships across the business, particularly with Operations, Revenue and Commercial Finance, to ensure marketing plans are grounded in on-the-ground realities.

Knowledge & Skills

• Must have significant experience in hospitality, travel, leisure, or other experiential brands.
• Deep understanding of the media landscape, with confidence across ATL, digital, partnerships, and local activation.
• Proven management of multi-million-pound budgets with measurable commercial impact.
• Strong commercial mindset with an instinct for trading performance, weekly optimisation and revenue delivery.
• Able to lead a team in a hybrid environment with clarity, decisiveness and pace.
• Excellent stakeholder management, able to partner closely with operations and senior leadership.
• Confident decision-maker, able to adapt plans quickly based on performance and insights.

Experience / Education / Qualifications

• Bachelor's degree in marketing, Communications, or related field (or equivalent experience).
• 8-10+ years in brand, campaigns and media across experiential categories.
• Demonstrable success in delivering integrated ATL / BTL campaigns that drive both brand and commercial outcomes.
• Experience working with media agencies, MMM providers and insight teams.
• Motivational and supportive leadership style.
• Hands-on approach with willingness to get into detail when needed.
• High accountability, commercial focus and calm delivery under pressure.
• Brand-first thinker who also embraces performance, trading and local activation.

What we offer

• Competitive salary
• Bonus scheme
• 25 days holiday
• On-site parking
• Hybrid working - 3 days a week in the office
• Great deals on Warner breaks for you, your friends and family
• Discounted food and drinks at our on-site restaurant
• Pension scheme
• Other discounts on a variety of shopping experiences, high street brands and access to a VIP box at the O2