Head Coach You AreCreating

NIKE, Inc.; Liverpool; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

An international sporting goods company based in Liverpool is seeking a Senior Events Manager to oversee large-scale tourism and cultural events. The ideal candidate should have significant senior-level experience, strong commercial acumen, and the ability to inspire a dedicated team. You will drive digital marketing activities, coordinate with stakeholders, and ensure each event reflects the Liverpool City Region's identity. The role offers generous benefits, including holiday entitlement and hybrid working arrangements.

Benefits

Generous holiday entitlement

All-Zone Metro card

Flexibility with hybrid working arrangements

Access to Employee Assistance Programme

Opportunities for coaching and professional qualifications

Qualifications

• Significant senior-level experience in planning, coordinating and delivering large-scale events.
• Thorough knowledge of relevant event legislation.
• Strong commercial focus with proven ability to generate income.

Responsibilities

• Oversee day-to-day operations of large-scale tourism and cultural events.
• Drive digital customer journeys and marketing to expand revenue.
• Develop and manage budgets and vendor contracts.

Skills

Event planning

Stakeholder collaboration

Commercial focus

Leadership

Contract oversight

Job description

Role Overview

You will lead a dynamic portfolio of destination experiences, including River Explorer Cruises, tunnel tours, tourism events, community celebrations, private hires and high–profile corporate functions. As the senior onsite lead for major events, you will work directly with VIPs, media and partners, ensuring each experience is safe, inclusive and reflects the identity of the Liverpool City Region. You will also manage filming and location hire across the LCRCA sites, instituting clear pricing and professional processes to attract high‑quality productions.

Key Responsibilities

• Oversee day‑to‑day operations of large‑scale tourism, leisure and cultural events.
• Drive digital customer journeys, bookings and marketing activity to expand reach and revenue.
• Coordinate with suppliers, filming partners and location hire processes.
• Ensure safety, inclusion and alignment with regional identity for every event.
• Develop and manage budgets, vendor contracts and pricing strategies.
• Lead and inspire a dedicated team, fostering creativity, growth and outstanding customer experience.

Qualifications and Experience

• Significant senior‑level experience in planning, coordinating and delivering large‑scale events (conferences, corporate hospitality, public gatherings).
• Thorough knowledge of relevant event legislation.
• Strong commercial focus with a proven ability to generate income and develop new products.
• Experience collaborating with internal and external stakeholders, including marketing, digital, finance, insurers, media producers, tourist agencies and event suppliers.
• Effective contract oversight and performance management skills.
• Knowledge of destination marketing, visitor engagement or leisure sector partnerships.

Desired Competencies

• Creativity, commercial acumen and operational excellence.
• Confidence in managing suppliers, filming partners and location hire processes.
• Calm, organised, customer‑focused and strong relationship‑building skills.
• Inspirational leadership with a track record of delivering events that exceed expectations.

Benefits and Working Conditions

• Generous holiday entitlement (29 days rising to 34 days after five years).
• All‑Zone Metro card worth £1,450 per year and Off‑Peak Trio ticket for a spouse or partner.
• Flexibility with hybrid working arrangements.
• Access to Employee Assistance Programme, free counselling and health benefits.
• Opportunities for coaching, mentoring, apprenticeships and professional qualifications.
• Equality, diversity and inclusion commitments with guaranteed interview schemes for eligible candidates.

Application Deadline

Interviews for this role will commence from Monday 5th January to Friday 9th January.

Equal Opportunity

This position is an Equal Opportunity Employment Opportunity. We are committed to promoting diversity and inclusion. Eligible candidates from under‑represented backgrounds may apply under the Guaranteed Interview Scheme.