HCUK CRM & Retention Specialist – Hyundai & Genesis Finance

Santander; Redhill; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A financial services provider in Redhill is seeking a CRM & Retention Specialist to support integrated customer retention strategies. This role involves collaborating with various partners to analyze customer data, improve retention tactics, and create marketing campaigns. The ideal candidate will have a relevant marketing degree, experience in managing CRM systems, and strong analytical skills. Additionally, the role requires regular travel to offices in Leatherhead and adherence to a hybrid working model.

Benefits

Generous company pension scheme

Voluntary benefits allowance

Hybrid working arrangements

Qualifications

• Experience in Automotive or Financial Services sectors is advantageous but not mandatory.
• Full driving licence is beneficial.
• Ability to produce documentation and presentations such as business cases and briefs.

Responsibilities

• Support the HCUK Marketing team to develop and optimize strategic initiatives.
• Collaborate with AI and machine learning agencies for data analysis.
• Create integrated marketing campaign assets including artwork and copy.

Skills

Marketing experience

Data management

CRM system utilisation

Communication

Analytical skills

Education

Relevant marketing degree or equivalent

Tools

MS Excel

Job description

Background

Hyundai Capital UK Ltd (HCUK) is a joint venture between Santander Consumer UK and Hyundai Capital Services (HCS) Korea, operating under Hyundai Finance, Genesis Finance, and Kia Finance brands. The company provides funding solutions to retailers and consumers.

Job Purpose

The CRM & Retention Specialist reports to the CRM & Retention Manager and supports the delivery of an integrated customer retention strategy, including data analysis and tactical initiatives to improve retention for HCUK, dealers, and Original Equipment Manufacturer (OEM) partners.

Key Accountabilities

• General Responsibilities

  Support the HCUK Marketing team to develop and optimise strategic and tactical initiatives to maximise customer renewals and retention.

  Align activities with OEM and Dealer partners.

  Utilise multiple communication methods and sales channels.

• AI, Machine Learning & Personalisation

  Collaborate with AI and machine learning agencies to analyse customers and refine propensity modelling.

  Monitor customer database trends such as data drift, migration and changing behaviours.

  Manage suppliers and data, converting outputs into actionable commercial insights.

• Data Analytics & Campaign Creation

  Work with OEM partners to analyse customer portfolios and identify tactical campaign opportunities.

  Lead campaign development, data selection, communication support, and deployment.

• Marketing Communications

  Create integrated marketing campaign assets including artwork and copy.

  Ensure compliance with brand guidelines, advertising standards, and FCA regulations.

  Use multi‑channel approaches such as eDM, SMS, letters, and call scripts.

• CRM Lead Management Platform

  Support maintenance and development of the automotive CRM lead platform.

  Manage third‑party suppliers, prioritise development work, allocate budgets, and oversee build, testing, and release of changes.

• Measurement, Analysis & KPIs

  Analyse data sources to measure renewals activity impact and success.

  Present findings internally and externally to drive future improvements and support campaign building.

• Stakeholder Engagement

  Build strong working relationships and share best practices with stakeholders including HCUK, SCUK, HCS, OEM partners, dealers, suppliers, and agencies.

• CRM Sales Support

  Provide proactive support to field‑based sales teams with tools, reports, and information to enhance renewals and retention performance.

• Risk & Compliance

  Identify risks, incidents, and breaches in line with company policies and procedures.

• Other Tasks

  Perform additional reasonable tasks to support the wider HCUK business.

Key Competencies

• Planning: Develop coherent project and activity plans.
• Communication: Effective written and verbal communication with internal and external stakeholders.
• Teamwork: Strong relationship‑building skills.
• Analysis & Presentation: Use MS Excel for data interrogation and communicate insights clearly.
• Time Management: Prioritise and deliver activities within timeframes.
• Influencing and Negotiating: Engage stakeholders for mutually beneficial outcomes.

Key Expertise

• Marketing experience including agency and third‑party supplier management.
• Campaign creation, execution, and analysis.
• Data management and communication of insights.
• CRM system utilisation and management.
• Understanding of customer retention and industry best practices.
• Proficiency in MS Excel for data analysis.
• Ability to produce documentation and presentations such as business cases and briefs.
• Familiarity with legal, regulatory, and compliance issues related to customer data, including FCA’s 'treating customers fairly' code.
• Good understanding of the general market, business acumen, interpersonal skills, and confidence in dealing with senior management.

Qualifications

Relevant marketing degree or equivalent qualification.

Experience in Automotive or Financial Services sectors is advantageous but not mandatory.

Other Information

The role requires regular domestic travel to Hyundai Motors UK offices in Leatherhead, Surrey, and to third parties and suppliers.

Full driving licence is beneficial.

HCUK employees follow a hybrid working model with a minimum of two days per week in the office. These two days will be a combination of time spent at our head office in Reigate, Surrey, and at the other sites mentioned above, depending on business needs.

The fixed‑term contract position is available from late February / early March and lasts -months.

Remuneration Package

Salary range: £, - £, depending on expertise / experience.

Eligibility for an annual bonus up to % based on performance.

days holiday plus bank holidays with flexible holiday options.

Generous company pension scheme.

Voluntary benefits allowance of £ per annum.

Family support benefits including death in service and income protection.

Discounted voluntary healthcare benefits (private medical, dental, health assessments).

Company‑sponsored private medical insurance after one year’s full service.

Employee car scheme (through salary deductions).

Employee assistance programme.

Enhanced family‑friendly policies.

Hybrid working arrangements.

To apply for this role please view this posting on our careers page :