Growth Marketing Lead

Granola; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A growing tech company in London is seeking a Growth Marketing Lead to spearhead user acquisition efforts. You will manage the acquisition engine, testing and optimizing channels while ensuring alignment with the brand. Ideal candidates are hands-on, analytical, and enjoy building strategies from the ground up. The role offers competitive compensation, flexibility, and a culture that prioritizes team collaboration and personal development.

Benefits

Flexible work environment

Learning budgets

Wellness support

Equity options

Qualifications

• Hands-on growth operator with strong performance marketing instincts.
• Experience launching new initiatives from scratch.
• Ability to balance brand and performance effectively.

Responsibilities

• Own the acquisition engine and drive new user growth.
• Test and scale various acquisition channels like paid social, search, and affiliates.
• Improve customer journey to enhance conversions and retention.

Skills

Growth marketing

Performance marketing

Analytical mindset

Experimental approach

Channel management

Job description

Hey! We’re team Granola 👋
If you haven’t already, you should check out what we’re building and why you should join us.

We’re looking for a Growth Marketing Lead who’s obsessed with building a scalable, high-impact growth engine to help us grow our user base and hit our ambitions quickly.

Why this role is special

• You’ll own our acquisition engine from experimentation to scaling and help define the growth playbook that shapes how Granola reaches new users.

• You get to balance brand and performance. You’ll test, iterate and grow quickly while keeping everything aligned with Granola’s voice and standards.

• You’ll be a core part of the founding growth team. You’ll experiment with new channels, dig into user insights and build our growth stack from the ground up.

What you’ll do

• Own the acquisition engine. Test, learn and scale the channels that drive new users.

• Test, validate and scale acquisition channels across paid social, search, affiliates and creators. Explore new channels like podcasts and OOH.

• Improve the customer journey. Optimise the website, mobile experience, onboarding and email communications to drive conversion, retention and advocacy.

• Own the brand media budget and decide where to allocate spend to drive awareness and acquisition.

• Go deep on customer insights so messaging and creative resonate at scale.

• Translate story into performance. Turn our brand narrative into strong audiences, messages and creative that convert.

• Manage budget and efficiency. You’ll be accountable for CAC, ROI and channel health.

• Partner with Creative and Brand to produce high performing ads and iterate quickly.

• Build the growth marketing stack including measurement, attribution, dashboards and experiment frameworks.

Your background looks something like

• You’re a hands on growth operator with strong performance marketing instincts.

• You have a builder mentality. You enjoy launching new things from scratch and you’re creative, entrepreneurial and always experimenting.

• You’re analytical, structured and experimental. You think in hypotheses and loops.

• You know how to balance brand with performance and you experiment with creative to drive growth without compromising quality.

• You’re comfortable diving into the details of channel management and the strategy behind it.

• You have a bias to action. You move fast, ship often and learn quickly.

• You’re collaborative. You work well with Brand, PMM and Product to connect story to messaging to performance.

As a person, you...

• Love building from zero to one.

• Thrive in a startup environment with high velocity, uncertainty and constant learning.

• Value working with kind, ambitious and pragmatic people.

• Are excited to work in person with the team in our London office most of the time.

What success looks like

• We know which channels work, why they work and how to scale them.

• CAC improves over time with clear visibility into what drives performance.

• We ship experiments weekly and move quickly from insight to iteration.

• Paid campaigns feel on brand and deliver real results.

• Growth operates with clarity across hypotheses, measurement, insights and next steps.

• We have a repeatable and predictable acquisition engine.

About us

We believe this is the most exciting time for tool builders since the earliest days of computing. Granola helps teams have better meetings, get to the point faster and stay aligned without adding bots or friction.

We build for humans with care, ambition and kindness. We believe in London’s energy and talent while building for teams across the world.

We pay slightly above market, offer equity and create a workplace that supports real lives. This includes flexibility, learning budgets, wellness support and more.

If this sounds like you, even if you don’t match every single point, we’d love to hear from you.