Growth & Marketing Executive

ZYTLYN Technologies; United Kingdom; Hybrid; GBP 52,000 - 70,000; Full time

Job summary

A dynamic technology firm is looking for a Growth & Marketing Executive to lead content marketing initiatives and generate high-quality leads. You will create compelling marketing materials, manage content across various platforms, and support B2B sales efforts. The role offers flexible working arrangements, including remote options. Ideal candidates will have 4+ years in content marketing and experience in B2B sales.

Benefits

Competitive salary

Equity options in a growing startup

Work with a talented team

Qualifications

• 4+ years of content marketing experience in B2B.
• Exceptional writing skills in high-quality long-form content.
• 2+ years of B2B sales or sales development experience.

Responsibilities

• Develop content marketing and lead magnet materials.
• Manage website, blog, LinkedIn, and newsletter updates.
• Generate leads via personalized outreach.

Skills

Content marketing experience

Exceptional writing skills

Experience using content creation tools

B2B sales experience

Lead generation

Excellent English communication

Tools

Jasper

PowerPoint

Canva

Adobe Creative Cloud

CRM tools

Job description

Overview

Who We Are: ZYTLYN Technologies empowers companies across the travel industry with predictive AI solutions to augment commercial planning, sales, marketing, retailing and operations. We work with leading travel brands to answer highly detailed questions about the future of travel, such as demand, supply, market fluctuations and pricing. Our focus includes airlines, airports, travel agencies, destinations, tourism boards, hotels, car rentals, travel retailers, and luxury brands.

Who We Are Looking For

We are seeking a versatile and hands-on Growth & Marketing Executive to lead content marketing and storytelling. You will write exceptional content and create professional materials that showcase our vision, products, and customer success. You will develop a wide range of lead magnets—blogs/articles, market trends insights/commentary, press releases, videos, case studies, tutorials, website updates, digital campaign assets, and physical marketing collateral for events and trade shows—with direction from the CEO and broader team. A key part of your work will be creating lead magnets designed to capture qualified leads and engage decision-makers.

Alongside marketing, you will also work on growth through personalized sales development: identifying and reaching out to prospects (phone, email, LinkedIn), engaging them via various channels, and nurturing them until the demo stage. You will support enterprise deal cycles, while ensuring sales pipeline discipline and consistent customer engagement. This role suits someone who enjoys creative marketing execution, lead magnet creation, and commercial hustle in a startup environment.

Location / Contract type

• Geneva, Switzerland Office/Hybrid, or;
• Full remote contractor (GMT+1 to GMT+4)

Your work

• Develop compelling content marketing, sales, and lead magnet materials such as blogs/articles, data/trend insight reports, press releases, videos, case studies, tutorials, website updates, sales campaign assets, product decks, and physical collateral for events and trade shows.
• Capture, edit, and produce video content (customer success stories, explainer videos, demo walkthroughs, short clips) to boost engagement.
• Manage website, blog, LinkedIn, and newsletter updates.
• Tailor messaging for executives, commercial and technical leaders across the travel industry.
• Generate and qualify leads via personalized outreach (LinkedIn, email, phone).
• Nurture leads through to demo stage; support engagement post-demo until deal closure.
• Contribute to CRM hygiene (Pipedrive, Apollo, LinkedIn Sales Navigator) and pipeline discipline.
• Support sales with enterprise deal cycles, including procurement, licensing, and contracting.

Requirements

Basic requirements

• 4+ years of content marketing experience in B2B.
• Exceptional writing skills—able to produce high-quality long-form content and persuasive copy (ads, email campaigns, landing pages) in superb English.
• Experience using content creation tools (e.g. Jasper, ChatGPT).
• Experience using design/asset tools (e.g. PowerPoint, Canva, Figma, Visme, Adobe Creative Cloud).
• Experience with video creation/editing tools (e.g. Synthesia, Riverside).
• 2+ years of B2B sales or sales development experience.
• Proven track record in lead generation, pipeline building, and opportunity creation.
• Familiar with CRM and sales tools (Apollo, HubSpot, LinkedIn Sales Navigator).
• Resourceful self-starter, comfortable with ambiguity and shifting priorities in a startup.
• Highly organized, disciplined, and detail-oriented.
• Excellent English communication skills—verbal, written, and executive presence.

Bonus points

• Existing strong relationships with decision makers across travel, airlines, airports, OTAs, and tourism boards.
• Experience positioning B2B data analytics/AI products.
• Experience supporting enterprise deal cycles (procurement, licensing, multi-year contracts).
• Experience designing and managing paid ad campaigns (LinkedIn Ads, Google Ads) to drive targeted B2B awareness and lead generation.

Benefits

What we offer

• Join a team of exceptional talent — a small, focused team of high performers. We value efficiency, ownership, and impact.
• Swiss employment contract based in Geneva/hybrid, or full remote B2B contract option.
• Competitive salary, adjusted for experience and market benchmarks.
• Eligible for equity in a well-capitalised Series A startup with high growth potential.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• IT Services and IT Consulting