Group Product Manager

Intercom; London; Hybrid; GBP 75,000 - 95,000; Full time

Job summary

A leading AI Customer Service provider in London is seeking a Web Product Lead. You will manage the web presence, translating strategy into high-performing websites. This role involves leading a team, innovating digital experiences, and driving web performance. Ideal candidates are detail-oriented leaders with strong communication skills and experience in AI implementation. The company offers competitive salary, equity, and a supportive hybrid work culture.

Benefits

Competitive salary

Lunch and snacks provided

Comprehensive health and dental insurance

Open vacation policy

Paid maternity and paternity leave

Flexible working equipment

Qualifications

• Hands-on leader who shapes new opportunities and edits copy.
• Detail-oriented with a focus on layout and UX polish.
• Ability to translate positioning into compelling web pages.

Responsibilities

• Own and manage the web product: intercom.com and fin.ai.
• Translate company strategy into high-performing web pages.
• Drive improvements in conversion and engagement through data-driven experimentation.

Skills

web performance

AI implementation

team leadership

communication

CRO and demand generation

attention to detail

Job description

Overview

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent. Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

What’s the opportunity?

You’ll lead the product direction and day-to-day execution for Intercom’s web presence, including intercom.com and fin.ai. These sites must perform like growth engines and also set the industry standard for design, narrative, and innovation. You’ll manage 4 PMs and be deeply hands-on – translating positioning into pages, reviewing copy/design/builds, signing off launches, and ensuring the team ships with exceptional quality.

Responsibilities

• Own the web product: intercom.com, fin.ai, and every digital touchpoint that represents Intercom online.
• Translate positioning into world-class websites: Turn company strategy, messaging, and Fin’s story into high-impact, high-performing pages.
• Lead & coach 4 PMs: Drive clarity, accountability, and excellence across growth and narrative tracks.
• Drive performance: Improve conversion, comprehension, and engagement through experimentation, CRO, and demand generation.
• Hold the quality bar: Partner with design to deliver industry-leading web experiences at the highest quality level.
• Innovate: Push beyond B2B website norms; explore new interaction models, AI-first web experiences, and storytelling formats that set us apart.

Qualifications

• A hands-on leader: equally comfortable shaping significant new opportunities and editing copy line-by-line.
• Obsessed with detail and craft: layout, words, performance, and UX polish.
• A PMM-fluent product thinker: able to translate positioning into compelling, converting web pages.
• Strong on web performance and optimisation: CRO, instrumentation, and demand generation.
• An excellent communicator: crisp, quick on your feet with execs, and able to drive alignment.
• A strong proponent of AI in practice: with examples of how you use AI to raise the bar on delivery.
• Experienced leading teams and raising quality standards.
• Background in PMM or brand-heavy PM roles.
• Experience building high-craft, product-led B2B websites.

Benefits

• Competitive salary and equity in a fast-growing start-up
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
• Open vacation policy and flexible holidays so you can take time off when you need it
• Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
• MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

Equal Opportunity

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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