Group Head of Marketing

Citygate Automotive Ltd; Marlow; On-site; GBP 70,000 - 90,000; Full time

Job summary

A multi-business automotive company in England is seeking a Group Head of Marketing to shape and deliver comprehensive marketing strategies across various brands. The successful candidate will develop tailored approaches, oversee budgets, and drive engagement through innovative campaigns. Ideal for a leader with senior-level experience and strong digital marketing acumen. This role offers opportunities to influence the marketing direction across a diverse portfolio.

Qualifications

• Proven success in automotive, mobility, leasing, or logistics sectors is desirable.
• Ability to manage multiple business priorities with a mix of B2B and B2C focus.

Responsibilities

• Define and deliver the marketing strategy for each business.
• Oversee marketing budgets and ensure efficient resource allocation.
• Monitor group reputation and manage PR communications.

Skills

Senior-level marketing leadership experience

Understanding of digital marketing strategies

Exceptional stakeholder management

Commercial acumen

Strong understanding of lead generation strategies

Job description

Role Overview

The Group Head of Marketing will be responsible for shaping and delivering the overall marketing strategy across the group's portfolio of businesses: Citygate Automotive, AutoLoadIt, Autoworks, and Citygate Leasing. This role requires a commercially driven, innovative leader capable of developing tailored marketing approaches for each business, while ensuring efficiencies, consistency, and maximum return on investment at a group level. The group Head of Marketing will also help shape and determine the future digital customer journey and oversee our adoption of a full automotive e commerce solution.

Key Responsibilities

• Define and deliver the marketing strategy for each business while aligning with overall group objectives.
• Ensure each business has a distinct positioning in its market with clear messaging and brand identity.
• Oversee marketing budgets for each business, ensuring efficient resource allocation and ROI tracking.
• Advise the leadership team on emerging trends, opportunities, and risks within automotive, mobility, and leasing markets.
• Drive showroom traffic, online leads, and aftersales retention through targeted campaigns.
• Build awareness and demand for vehicle logistics and movement services, targeting trade and business partners.
• Promote aftersales, service, MOT, and repair solutions to retail and fleet customers.
• Develop lead generation and brand presence in the competitive leasing and mobility marketplace
• Lead integrated campaigns across digital, social, traditional, and event channels tailored to each business.
• Oversee websites, SEO, PPC, and digital lead-generation platforms to ensure optimal performance.
• Implement CRM and retention programmes to drive customer loyalty across sales and aftersales.
• Use data and analytics to measure effectiveness and inform decision-making.
• Conduct market research, competitor benchmarking, and customer profiling for each business unit
• Champion the customer journey by identifying opportunities to improve engagement and retention.
• Monitor group reputation and manage PR, communications, and crisis responses as needed.
• Lead, mentor, and develop the central marketing team, ensuring skills match group needs.
• Foster strong collaboration with business heads and operational leaders to align marketing with commercial priorities.
• Manage external agencies, suppliers, and partners to deliver high-quality marketing support.
• Report regularly to the Group Board on marketing performance, impact, and return on investment.

Key Skills & Experience

• Senior-level marketing leadership experience across multi-business and multi-site organisations.
• Proven success in automotive, mobility, leasing, or logistics sectors (desirable).
• Strong understanding of digital marketing, lead generation, and customer retention strategies.
• Ability to manage multiple business priorities with a mix of B2B and B2C focus.
• Exceptional stakeholder management, leadership, and communication skills.
• Commercial acumen with a data-driven approach to decision making.