Group Fitness Manager

Village Hotels; Warrington; On-site; GBP 40,000 - 60,000; Full time

Job summary

A hospitality company in the UK seeks an Impact Sales Manager to drive immediate and measurable sales impact across clubs. The role involves actively selling, coaching Sales Managers, and leading teams by example. Candidates need strong personal selling capabilities and a willingness to travel extensively. Key benefits include discounts on hotel stays, wellness memberships, and a fun work environment. This position is ideal for those who excel in dynamic and challenging environments.

Benefits

Complimentary Health and Wellness Membership

Significant discounts on hotel stays

Excellent training and development programs

Fun and inclusive work environment

Electrical car salary sacrifice scheme

Enhanced maternity and paternity pay

Qualifications

• Comfortable closing sales and leading from the front.
• Highly effective coach who improves performance through action.
• Willingness to travel extensively.

Responsibilities

• Drive immediate sales performance within deployed clubs.
• Coach Sales Managers live in real sales situations.
• Set expectations around daily activity and follow-through.

Skills

Strong personal selling capability

Coaching ability

Commercially sharp and data-led

Team leadership

Tools

Salesforce

Job description

Overview

Location - Travel within the designated region within the U.K Recruiting for 3 x Impact Sales Managers: 1 x North Region, 1 x Midlands Region, 1 x South Region. The Impact Sales Manager is a hands-on, delivery-focused role designed to drive immediate and measurable sales impact within clubs. This role exists to lift performance through presence - actively selling, coaching in real time, and leading by example in the moments that matter most. When embedded in the club, the Impact Sales Manager does not observe from the sidelines. They sell alongside the team, set the pace, model best practice, and provide practical coaching that directly improves conversion, confidence and standards. Clubs are selected for Impact support where it will make the biggest difference - including new openings, major investment sites, underperforming clubs, or where temporary cover is required during recruitment.

When You Will Be Deployed in Club

The Impact Sales Manager will typically be embedded in clubs for defined periods where one or more of the following applies:

• New club openings or pre-sale activity
• Clubs that have undergone major capital investment or repositioning
• Clubs underperforming against sales, yield or activity targets
• Short-term cover where sales vacancies exist while recruitment is underway, Active Selling & In-Club Leadership
• Actively sell memberships while in club, working alongside the existing salespeople
• Conduct tours, handle enquiries, close sales and manage follow-up to model best-in-class behaviours
• Set the daily pace and energy for the sales environment through leading by example
• Take ownership of sales outcomes during deployment periods, not just coaching inputs

Sales Performance & Delivery

• Drive immediate uplift in sales performance within deployed clubs
• Identify blockers to performance quickly and implement clear, practical actions
• Support clubs through peak trading periods, launches and campaign activity with a strong on-site presence

Coaching & Capability Building

• Coach Sales Managers and Membership Advisors live, in real sales situations - tours, calls, objections and follow-up, where required
• Provide clear, actionable feedback that improves performance immediately
• Where needed, build confidence and capability in Sales Managers to lead activity and standards once you step away. Being discreet with all Sales Manager direct feedback, working with the Leisure Club Manager & National Sales Manager to ensure it is delivered effectively
• Support onboarding and early-stage development of new sales hires through hands-on coaching

Activity, Pace & Standards

• Set clear expectations around daily activity, urgency and follow-through
• Ensure Salesforce is used correctly to drive outcomes, not admin
• Challenge poor habits, low energy and inconsistent standards directly and constructively
• Reinforce a culture of ownership, accountability and commercial focus

What Success Looks Like

• Sales performance improves quickly and sustainably in deployed clubs
• Teams increase confidence, pace and conversion as a result of working alongside you
• Standards are raised and maintained, not just during your presence
• New openings and investment clubs launch with strong early momentum

Benefits

• Strong personal selling capability - comfortable closing sales and leading from the front
• Highly effective coach who improves performance through action, not theory
• Commercially sharp, data-led and outcome focused
• Able to step into underperforming or unsettled environments and stabilise quickly
• Willingness to travel extensively as part of the role
• Complementary Health and Wellness Membership at your home club for you and a family member/friend, worth 1,500 a year
• Significant discounts on hotel stays and food & drink at all our locations
• Excellent training and development programs
• A fun, supportive, and inclusive work environment with regular team events
• Excellent Reward and Recognition incentive schemes
• Have your birthday off, guaranteed
• Electric car salary sacrifice scheme
• Enhanced maternity and paternity benefits and pay
• Financial wellbeing support, including salary drawdown via Wagestream
• Access to our Employee Assistance Programme and up to 2 mental health days annually

Note: This description reflects the responsibilities and requirements for the role and is not intended to be all-inclusive. EEO statements and other legally required notices may apply as per policy.