Graphic Design and Email Marketer

Utilise Social; Liverpool; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A digital marketing firm in Liverpool is looking for a creative Hybrid Email & Ad Designer to create performance-driven marketing assets for email and social media campaigns. The ideal candidate will have proven experience in email and graphic design, a strong portfolio, and proficiency in design tools like Figma and Adobe Creative Suite. This role offers a salary between £30k–40k, a hybrid working model, and opportunities for career growth.

Benefits

Hybrid working setup

Career growth opportunities

Collaborative team environment

Qualifications

• Proven experience as an Email Designer or Graphic Designer.
• Strong portfolio demonstrating email campaigns and digital ads.
• Experience with email marketing platforms.

Responsibilities

• Create mobile-responsive email templates optimized for conversions.
• Design creatives for social ads to enhance engagement.
• Collaborate with teams to bring campaign ideas to life.

Skills

Email design

Graphic design

Digital creative

Proficiency in design tools

Understanding of performance metrics

Tools

Figma

Adobe Creative Suite

Klaviyo

Mailchimp

HubSpot

Job description

About the Role

We’re looking for a creative Hybrid Email & Ad Designer to design performance-driven marketing assets across email campaigns and paid social ads. This role blends creativity with strategy—you’ll be responsible for producing visually engaging, mobile-first designs that not only look great but also convert.

You’ll work closely with our marketing and performance teams to bring ideas to life across email, ads, and digital campaigns—turning creative concepts into assets that drive engagement, clicks, and conversions.

This is the perfect role for a designer who loves combining creativity with performance marketing, ensuring every piece of content is both eye-catching and effective.

Key Responsibilities

• Email Design & Build: Create engaging, mobile-responsive email templates optimised for deliverability and conversions.
• Ad Creative Design: Develop static and motion-based creatives for paid social ads (Meta, TikTok, IG Reels, etc.) that stop the scroll and drive results.
• Concept Development: Collaborate with marketers to turn campaign ideas into compelling visuals, layouts, and storytelling.
• Performance Awareness: Understand and adapt designs based on key metrics (open rate, CTR, ROAS, engagement).
• Creative Iterations: Produce variations of top-performing ads and emails to refine campaigns and improve outcomes.
• Trend Spotting: Stay ahead of digital and social design trends, incorporating them into campaign assets.
• Brand Consistency: Maintain design quality and consistency across email, ads, and other marketing touchpoints.
• Collaboration: Work closely with copywriters, marketers, and developers to bring campaigns to life.

What You’ll Bring

• Proven experience as an Email Designer, Graphic Designer, or Digital Creative (agency or in-house).
• Strong portfolio of email campaigns and digital ad creative.
• Proficiency in design tools (Figma, Adobe Creative Suite, or similar).
• Experience with email platforms (Klaviyo, Mailchimp, HubSpot, or equivalent).
• Familiarity with creating ad content for Meta, TikTok, and other paid social channels.
• Understanding of creative performance metrics (CTR, ROAS, engagement).
• Strong sense of typography, layout, and storytelling.
• Highly organised with the ability to manage multiple projects and deadlines.

What We Offer

• £30–40k salary based on experience
• Hybrid working setup with flexibility
• The chance to own creative across email and ad campaigns
• A collaborative team that values creativity + performance equally
• Career growth opportunities into senior creative or art direction roles