Graduate Marketing Analyst (ASO Executive)

The Opportunity Hub UK; United Kingdom; On-site; GBP 24,000 - 26,000; Full time

Job summary

An innovative mobile app growth consultancy in Central London is looking for a motivated ASO Executive. The role involves conducting market research, optimizing app store listings, and preparing reports for clients. The ideal candidate will possess a strong degree, exceptional communication skills, and a genuine interest in the mobile industry. This position offers a competitive salary and a range of benefits, including a company bonus scheme, personal development training, and 25 days of holiday.

Benefits

Company bonus scheme

Monthly mobile phone bill coverage

Personal development training

25 days holiday

Life insurance

Office snacks and beverages

Qualifications

• Candidates must have the right to work in the United Kingdom.
• Experience in marketing or agency environments is desirable.
• Familiarity with mobile development and user experience principles is advantageous.

Responsibilities

• Conduct keyword research and competitor analysis.
• Optimize app titles, descriptions, and screenshots.
• Attend client meetings and prepare analytical reports.

Skills

Excellent written and verbal communication skills

Proficiency in Excel

Creative and empathetic thinking

Ability to manage projects independently

Interest in mobile/digital industry

Education

2:1 University degree

Tools

SQL

PowerPoint

Job description

The Opportunity Hub UK is excited to present a fantastic career opportunity with our client, a rapidly growing mobile app growth consultancy located in the heart of Central London. This Graduate Marketing Analyst position is open to a motivated and data-centric ASO Executive to join their young team of 30 app experts with over 80+ years of combined mobile marketing experience. Your official job title will be ASO Executive (App Store Optimisation).

Our award-winning client is dedicated to providing top-tier app growth services to their global clients, including NBCUniversal and Gymshark.

Responsibilities of the Marketing Analyst:

1. Conduct keyword research and competitor analysis to identify new ASO opportunities across various app types.
2. Optimize app titles, descriptions, screenshots, and metadata to enhance search rankings and user conversion.
3. Attend client meetings, present findings and recommendations, and provide regular updates on project progress and performance.
4. Prepare analytical reports for clients, highlighting the impact of ASO efforts on app performance, using ASO tools for data-driven insights.
5. Organize and prioritize monthly, weekly, and daily deliverables.
6. Contribute to and develop case studies on app marketing best practices and ASO trends.

Skills Required:

1. Excellent written and verbal communication skills; experience in writing for various media formats is preferred.
2. A 2:1 University degree.
3. A strong desire to learn, open-mindedness, and the ability to take feedback constructively.
4. Collaborative, curious self-starter capable of managing projects independently.
5. Ability to thrive in fast-paced environments and adapt to shifting priorities.
6. Creative and empathetic thinking with a customer-first approach; experience in client management or customer service is a plus.
7. Proficiency in manipulating data sets in Excel and working with PowerPoint; experience with SQL is a bonus.
8. Experience in marketing or agency environments is desirable.
9. Familiarity with mobile development, apps, design, and user experience principles is advantageous.
10. Genuine interest in the fast-growing mobile/digital industry.

Work Permissions:

Candidates must have the right to work in the United Kingdom. Visa sponsorship is not available at this time.

Benefits:

• Creative and collaborative work environment with a friendly team.
• Company bonus scheme – 10% of salary if targets are met.
• Regular social events such as axe throwing and go-karting.
• Monthly mobile phone bill coverage up to £30.
• Personal development training.
• Access to Senior Management for input and feedback.
• 25 days holiday (increases after 2 years).
• Company pension scheme.
• Summer Fridays.
• Life insurance.
• Office amenities including snacks and beverages.
• Competitive starting salary of £24k-£26k, with potential to reach £40k+ in 2-3 years.

A career in the mobile app industry offers exciting opportunities for growth and learning. Joining our client's team as a Graduate Marketing Analyst will allow you to work with global clients, be part of a passionate team, and gain industry recognition.