Global Marketing Executive

Carl Zeiss AG; Birmingham; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading optical company in Birmingham is seeking a proactive Marketing Executive to support the launch and global roll-out of the ZEISS Vision Incubator Project. In this role, you will collaborate closely with internal teams and external agencies to ensure the consistent delivery of high-quality marketing materials. The ideal candidate will have 2-4 years of marketing experience, a bachelor's degree in a relevant field, and strong project management and communication skills. This role includes responsibilities for creative development, go-to-market support, budget management, and brand performance tracking.

Benefits

10% Employer pension contribution

Life assurance

25 Days annual leave

Employee health and well-being programme

Qualifications

• 2-4 years of experience in a marketing role with a strong understanding of marketing principles.
• Proven track record managing marketing campaigns from concept to execution.
• Strong written and verbal communication skills for compelling marketing content.

Responsibilities

• Lead the end-to-end artwork process for key markets.
• Support the creation of high-quality communication assets.
• Assist in the development and execution of go-to-market plans.

Skills

Marketing execution

Project management

Communication skills

Digital marketing tools

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Excel

Data visualization software

Job description

To support the launch and global roll-out of the ZEISS Vision Incubator Project, we are seeking a proactive and highly organised Marketing executive. This role will play a pivotal part in supporting the Senior Marketing Manager to bring to life a new and exciting brand extension that will help deliver the company’s long‑term growth ambition. The successful candidate will be passionate about marketing execution, demonstrate a commitment to learning, attention to detail, and thrive in a fast‑paced environment. You will collaborate closely with internal teams, creative and adaptation agencies, and key global markets to ensure consistent and high‑quality delivery aligned with ZEISS standards of excellence across all touchpoints.

We’re ZEISS Vision Care UK, based in Birmingham; an exciting place to work, where individuals make a real difference every day. As part of the ZEISS group, we are an international leader in the field of optics, generating 10bn EUR in revenue, with over 40,000 employees across 50 countries around the globe. As the branded leader in lenses, we offer premium and pioneering products; innovation is at the heart of everything we do. Our brand enhances the lives and vision of millions of people around the world. In fact, 2 people every second put their trust in ZEISS lenses. We are proud of our heritage and have been at the forefront of scientific discovery and innovation since our creation in 1846. We are a foundation; this means we reinvest 12% of our revenue to fund research and education, supporting progress within the optical industry and across the community. We are more successful today than we have ever been, having celebrated double‑digit growth for the past ten years. We’re not stopping here because we are focused on accelerating our growth even further, aiming to double our revenue by 2025. If you want to be part of making this difference, then ZEISS Vision Care UK is the right place for you!

Responsibilities

Artwork process leadership

• Lead the end‑to‑end artwork process for key markets, managing timelines, feedback loops, and approvals to ensure seamless delivery.
• Partner with internal stakeholders and agencies to maintain brand integrity, & consistency across the portfolio.

Creative & asset development

• Support the creation of communication assets with our global agencies, ensuring delivery of high‑quality, on‑brand materials.
• Collaborate with adaptation agencies to tailor global assets for local market relevance while maintaining brand integrity.
• Manage the organisation, delivery, and upkeep of all brand essentials, including toolkits, brand books, and visual guidelines, ensuring clear structure and long‑term usability.

Go‑to‑Market (GTM) support

• Support the Senior Marketing Manager in the development and execution of GTM plans for new product launches.
• Work with local market teams to ensure coordinated, reliable activation that reflects the ZEISS commitment to excellence and alignment with the global strategy.

Brand performance & budget management support

• Partner with key markets to ensure consistent brand execution and alignment with ZEISS global strategy.
• Support performance tracking and reporting, contributing to the development and follow‑up of action plans.
• Assist in shaping market engagement plans that prioritise innovation and reflect brand objectives.
• Assist in budget management for the marketing activities for the project.

Qualifications

• Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Marketing Expertise: Proven experience (2‑4 years) in a marketing role, with an understanding of marketing principles, strategies, and tools.
• Project Management: Experience managing marketing campaigns from concept to execution, ensuring timelines and budgets are met.
• Communication Skills: Strong written and verbal communication skills for creating compelling marketing content and collaborating with cross‑functional teams.

Desirable

• Digital Skills: Hands‑on experience with digital marketing tools and platforms.
• Analytical Skills: Foundational knowledge of data analysis and reporting, with proficiency in tools such as Excel or other data visualization software.
• Category Relevance: Familiarity with the healthcare or FMCG industry, including an understanding of market trends and customer behaviour.
• Multilingual Skills: Proficiency in additional languages, such as German, is an advantage.

Benefits

• 10% Employer pension contribution (providing a 4% employee contribution).
• Life assurance.
• Professional body subscription paid for by ZEISS.
• 25 Days annual leave (plus bank holidays), increasing with service.
• Free ZEISS lenses for you and discounted ZEISS lenses for your friends and family.
• Employee health and well‑being programme including premium access to the Calm app.