Global Head of Marketing

ICIS; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

ICIS is seeking a Global Head of Marketing to lead its marketing strategy across various channels. The successful candidate will drive demand generation, inspire a marketing team, and collaborate with stakeholders to achieve business goals. This role requires proven B2B marketing leadership, particularly in technology or data sectors.

Qualifications

• Proven experience leading B2B marketing teams and delivering measurable outcomes.
• Strong background in software, data, or technology sectors.
• Ability to adapt to change and lead with empathy.

Responsibilities

• Develop and deliver customer-centric messaging across all channels.
• Lead demand generation strategies to grow pipeline and revenue.
• Inspire and support a diverse, high-performing marketing team.

Skills

B2B marketing leadership

Customer lifecycle marketing

Data analysis

Tools

CRM tools

Marketing automation

Job description

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About the Business:

At ICIS, our mission is to shape the world by connecting markets to optimise the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodity markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, market reports and forecasts, a dedicated news channel and supply and demand data. You can learn more about ICIS at the link: https://www.icis.com/explore

About our Team:

Our Marketing team is a strategic driver of business growth and innovation. We work closely with Sales, Product, UX, and Strategy to deliver measurable impact, foster collaboration, and adapt to evolving market needs. Our focus is on creating value for customers, enabling transformation, and supporting long-term commercial success.

About the Role:

We are looking for a collaborative and forward-thinking Global Head of Marketing to lead our global team. Reporting to the Chief Revenue Officer, you will shape and deliver marketing strategy across digital, content, demand generation, brand, communications, and customer engagement.

This is a pivotal role for a leader who thrives in a dynamic environment and is excited by the evolving landscape of B2B marketing, including the opportunities presented by AI and digital personalisation.

Responsibilities

1. Develop and deliver customer-centric messaging across all channels and touchpoints.
2. Lead demand generation strategies to grow pipeline and revenue.
3. Shape brand and content strategy in alignment with business goals.
4. Inspire and support a diverse, high-performing marketing team.
5. Build strong marketing operations to enable efficient, personalised, omnichannel engagement.
6. Use data and insights to measure and optimise marketing performance.
7. Collaborate with senior leaders and cross-functional teams to drive shared success.

Requirements

1. Proven experience leading B2B marketing teams and delivering measurable outcomes.
2. Strong background in software, data, or technology sectors (B2C experience also welcome).
3. Expertise in value-based messaging and customer lifecycle marketing.
4. Experience with marketing operations, automation, analytics, and CRM tools.
5. Ability to adapt to change, embrace innovation, and lead with empathy and clarity.
6. Commitment to continuous learning and inclusive leadership.

Learn more about the LexisNexis Risk team and how we work