Global Digital PR Director: Data-Driven Link Strategy

Publicis Groupe Holdings B.V; Greater London; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

A leading marketing agency is seeking a Digital PR Associate Director to develop and implement insight-driven digital PR and link acquisition strategies. This role combines creativity with data analysis to enhance clients' digital presence. Responsibilities include overseeing client communications, managing outreach campaigns, and mentoring junior staff. Candidates should have substantial experience in outreach, data handling, and link building. The position offers a hybrid work model, with various employee benefits designed to foster well-being and career growth.

Benefits

Flexible working opportunities

Reflection days for well-being

24/7 support helpline

Generous family leave policies

Birthday day off

Local discount programs

Qualifications

• Substantial experience in an outreach role or related fields.
• Ability to manage large datasets effectively.
• Demonstrated success in acquiring backlinks.

Responsibilities

• Lead digital PR strategies for key clients.
• Use data insights to inform campaign tactics.
• Stay updated with trends in digital PR and AI.
• Create content aimed at link acquisition.
• Manage client communications and outreach.
• Train junior team members.

Skills

Outreach experience

Data analysis

Link building

Communication

Tools

Link building tools

Job description

A leading marketing agency is seeking a Digital PR Associate Director to develop and implement insight-driven digital PR and link acquisition strategies. This role combines creativity with data analysis to enhance clients' digital presence. Responsibilities include overseeing client communications, managing outreach campaigns, and mentoring junior staff. Candidates should have substantial experience in outreach, data handling, and link building. The position offers a hybrid work model, with various employee benefits designed to foster well-being and career growth.