Global CRM & Lifecycle Marketing Lead

Paysafe; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global payments platform is seeking a Marketing Customer Engagement Manager to shape lifecycle marketing across multiple brands. The role involves managing CRM activation and improving customer engagement through data-driven insights. Candidates should have at least 3 years of experience in CRM management, strong skills in Oracle Responsys, and the ability to collaborate across teams. This position offers a hybrid working model and a variety of employee benefits.

Benefits

Flexible working hours

Option to buy or sell holiday

Social events space

Free breakfast and snacks

Health insurance and dental

Paid charity days

Qualifications

• Minimum 3 years of demonstrated experience managing CRM and lifecycle marketing.
• Hands-on expertise with Oracle Responsys; experience with Salesforce Marketing Cloud preferred.
• Proficiency in analytics and tracking tools including Google Analytics 360.

Responsibilities

• Manage the full CRM activation and lifecycle journeys globally.
• Build, execute and optimise multi-channel lifecycle journeys.
• Collaborate with various teams to ensure CRM is integrated into marketing strategies.

Skills

CRM management

Lifecycle marketing

Data analysis

Project management

Communication

Education

Bachelor's degree in Marketing, Business or Communications

Tools

Salesforce Marketing Cloud

Oracle Responsys

Google Analytics 360

Tableau

Job description

A global payments platform is seeking a Marketing Customer Engagement Manager to shape lifecycle marketing across multiple brands. The role involves managing CRM activation and improving customer engagement through data-driven insights. Candidates should have at least 3 years of experience in CRM management, strong skills in Oracle Responsys, and the ability to collaborate across teams. This position offers a hybrid working model and a variety of employee benefits.