Global CRM Data Strategy Journey Planner

Computer Futures; City Of London; Hybrid; GBP 59,000 - 70,000; Full time

Job summary

A global travel and tourism company in the UK is seeking a Global CRM Strategy and Journey Planner. This pivotal role focuses on enhancing customer experiences through effective journey planning and email campaign execution, while leveraging data insights. Key qualifications include Salesforce Marketing Cloud expertise, journey building mastery, and proficiency in data analysis tools. The position offers an annual salary of up to £70,000, a 10% bonus, and flexible remote working options.

Benefits

Up to £70,000 per annum

Flexible remote working

10% annual bonus

BUPA healthcare

Travel discounts

Qualifications

• Expertise in designing and managing intricate email journeys, including audience segmentation, automation.
• Solid grasp of data visualisation tools.
• Ability to enhance customer engagement and deliver personalised communication strategies.

Responsibilities

• Plan customer journeys and execute email campaigns.
• Perform data-driven reporting and lead conversion analysis.
• Provide strategic insights from Salesforce data.

Skills

Salesforce Marketing Cloud Expertise: SQL and AMPscript

Journey Builder Mastery

Data Analysis Proficiency

Tools

Power BI

Tableau

Excel

Job description

Global CRM Strategy and Journey Planner

Step into an exciting opportunity with a global travel and tourism company, where you can play a pivotal role in shaping customer experiences. As a Global CRM Strategy and Journey Building Lead, you will be instrumental in enhancing customer engagement, delivering personalised communication strategies, and driving significant revenue growth.

Key Responsibilities

The role combines customer journey planning and email campaign execution with data-driven reporting, lead conversion analysis, and strategic insights from Salesforce data to optimise engagement and revenue.

Essential Skills

Salesforce Marketing Cloud Expertise: SQL and AMPscript

Journey Builder Mastery – Expertise in designing and managing intricate email journeys, including audience segmentation, automation, and ensuring a personalised approach to customer communication.

Data Analysis Proficiency – A solid grasp of data visualisation tools such as Power BI, Tableau, or Excel.

Offered

Up to £70,000 per annum

Flexible remote working

10% annual bonus

BUPA healthcare

Travel discounts

Travel discounts

If you think you're the right fit for the role, please apply! No sponsorship provided!