Global Consumer and Market Insights Lead, Womenswear & Handbags

Ralph Lauren; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading luxury brand is seeking a Global Insights Director based in London. This pivotal role focuses on managing research and insights for Womenswear & Handbags, fostering collaboration with marketing and sales teams, and driving consumer-centric strategies to enhance brand performance. Ideal candidates will have a strong background in insights management within luxury retail, coupled with exceptional analytical and leadership skills.

Qualifications

• Proven track record in an insight function, ideally in retail or luxury.
• Exceptional ability to manage agencies and produce impactful stories from data.
• Evidence of driving business change and growth.

Responsibilities

• Manage insights delivery for Womenswear & Handbags.
• Build relationships with agencies to achieve business objectives.
• Conduct analyses to inform marketing and brand strategies.

Skills

Ad hoc research skills

Analytical skills

Commercial awareness

Leadership experience

Consumer centricity

Job description

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Global CMI Director - Womenswear & Handbags, London

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Client:

Ralph Lauren

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

0ee55cb732de

Job Views:

5

Posted:

14.07.2025

Expiry Date:

28.08.2025

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Job Description:

Position Overview

Global Insights Director role based in London to manage all research and insights on Womenswear & Handbags, supporting the global brand, marketing, merchandising and sales teams.

• Manage the smooth running and effective insights delivery of all research pertaining to Womenswear or Handbags, including:
• Working in close partnership with the global & regional brand and marketing teams to understand their business needs & gaps to ensure all research answers key business questions
• Building strong relationships with, and managing agencies effectively to achieve strong results that meet our need to marry ‘magic & logic’ or ‘data with style’
• Ensuring key learnings & implications are discussed with all relevant teams, particularly supervising and supporting the regional teams with the understanding and sharing of insights to all key stakeholders in their markets
• Deliver strategic business support to the global Womenswear & Handbag Brand and Marketing teams & support regional teams
• Deliver yearly 360 analysis combining insights from U&As, brand health, social listening, identifying new category, brand or market opportunities to feed into category, brand and marketing strategies
• Support all global WW & Handbags Board meetings & Long-Range Planning analysis
• Provide regular updates to the business on any relevant macro-consumer shifts, fashion trends & competitor developments impacting Womenswear & handbags categories
• Support the global marketing team to ensure insights inform advertising development, from concept to post-campaign assessment
• Contribute to the consumer centricity shift by driving adoption of Consumer insights within brands, regions and markets ways of working.

Experience, Skills & Knowledge

A proven track record and experience in an insight function, including client-side experience, ideally in a retail or luxury business

Excellent ad hoc research skills (both quantitative and qualitative) with expertise across consumer and shopper methodologies; proven ability to drive briefs, effectively manage agencies, build out analysis from scratch from data tables and pull together strong & impactful stories.

Luxury or fashion sensibility.

Passionate about understanding our consumers, having the sensitivity/ flair to gather regional nuances and implications for our business

Exceptional analytical skills and commercial awareness, with a passion for turning complex and multiple sets of data into clear, business-led recommendations

Proven leadership experience, with evidence of driving business change/ growth and an entrepreneurial mindset to drive the business’s consumer centricity transformation.

Demonstrable ability to influence senior management and network, showing ability to interact with those of a variety of different backgrounds and levels of seniority, as well as different cultures and perspectives.

Curious, proactive, innovative and forward-thinking in their approach.