Global Advertising Manager

MasterMover Limited; City of Edinburgh; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading provider of material handling solutions is seeking a strategic Advertising Lead to shape and execute campaigns that resonate across industries. The role involves developing global advertising strategies and collaborating closely with various teams. Candidates should have proven experience in advertising or campaign roles, with strong skills in understanding audience behaviors. This position offers a competitive salary and growth opportunities within a supportive work environment.

Benefits

Competitive salary and benefits package

Collaborative work environment

Career growth opportunities

Qualifications

• Proven experience in a senior advertising, campaign or performance marketing role.
• Strong understanding of how audiences think, behave and make decisions.
• Experience creating B2B or technical product campaigns.

Responsibilities

• Lead the global advertising strategy across digital, paid media.
• Translate data and performance metrics into campaign ideas.
• Develop audience-led campaigns tailored to industries.
• Collaborate with sales and product teams for alignment.
• Manage agencies and build the advertising function.

Skills

Experience in senior advertising or campaign role

Understanding of audience behaviors

B2B campaign creation experience

Confidence in leading functions

Excellent communication skills

Job description

Position Overview

You will build and lead the advertising function, turning insight and data into compelling, targeted campaigns that resonate across industries, regions, and cultures. This involves understanding how to speak to different audiences in a way that feels relevant, authentic, and persuasive — taking complex technical solutions and turning them into clear, engaging, and promotional campaigns to drive awareness, consideration, and demand. This role is both strategic and hands‑on, shaping global advertising direction while actively creating, executing and optimising campaigns.

Responsibilities

• Lead MasterMover's global advertising strategy across digital, paid media, campaigns and promotions
• Translate data, insight and performance metrics into powerful campaign ideas and messaging
• Develop audience‑led campaigns tailored to specific industries
• Own campaign planning from concept through to execution and evaluation
• Collaborate closely with sales, product and regional teams to ensure alignment and impact
• Manage agencies and external partners where required
• Build and develop the global advertising function, setting standards, processes and direction

Qualifications

• Proven experience in a senior advertising, campaign or performance marketing role
• Strong understanding of how audiences think, behave and make decisions
• Experience creating B2B or technical product campaigns (industrial, engineering, manufacturing or similar is a strong advantage)
• A track record of turning insight and data into successful promotional campaigns
• Confidence leading a function and influencing stakeholders at all levels
• Excellent storytelling, messaging and communication skills

Company Overview

MasterMover is a leading provider of innovative material handling solutions. With a focus on electric tugs and automation, we empower companies to enhance productivity and safety. Our patented products are used by leading industrial global brands to advance workplace efficiency and safety. With our global headquarters based in the UK and sales operations in the USA, France and Germany, plus our extended network of sales partners and territory managers, we have an exciting future ahead. Opportunity to work for a globally recognised industry leader with a track record of innovation and excellence.

Benefits and Compensation

• Competitive salary and benefits package.
• Collaborative and supportive work environment that values creativity, initiative, and continuous learning.
• Exciting career growth opportunities with a company that is committed to investing in its employees and promoting from within.