General Manager - Caravan Village

Butlin's; Skegness; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading holiday park company in Skegness is seeking a General Manager for the Caravan Village. This role focuses on overseeing daily operations, leading sales efforts, and ensuring exceptional guest experiences. You'll manage a large team and coordinate with resort leadership to drive business growth and retain owners. Ideal candidates should have strong commercial acumen and experiences in multi-faceted operations.

Qualifications

• Experienced senior leader managing large operations, ideally in caravan parks.
• Excellent customer experience and caravan sales experience.
• Target-driven with a strong commercial mindset.

Responsibilities

• Oversee day-to-day operations of the Caravan Village.
• Lead the sales team to achieve targets and secure owner retention.
• Ensure guest experiences are memorable and maintain site operations.

Skills

Customer experience

Commercial acumen

Leadership skills

Flexibility

Job description

Overview

General Manager - Caravan Village

Location: Skegness | Department: Leadership Team | Employment Type: Permanent - Full Time

This role is with Butlin's Caravan Village at Skegness, overseeing daily operations and future growth for a site housing over 700 caravans plus the Maple Walk Village with 100 additional units. The role focuses on delivering exceptional owner and guest experiences, leading high-performing teams, and driving business performance.

Responsibilities

• Oversee day-to-day operations of the Caravan Village and coordinate with resort leadership on budgets, purchasing, capital projects, and operational plans to ensure smooth running.
• Lead the sales team to achieve targets, drive new leads, secure owner retention, and develop strategies for long-term growth in alignment with Butlin's objectives.
• Collaborate with the wider leadership team and Resort Director to develop growth strategies and ensure marketing activity and active lead plans support sales.
• Ensure guest and prospective owner experiences are memorable, contributing to retention and positive recommendations.
• Manage maintenance and facilities to maintain a high-quality guest environment and safe, compliant site operations.

About You

• Experienced senior leader with experience managing large, multi-faceted operations, ideally in caravan parks or similar environments.
• Excellent customer experience skills with substantial experience in caravan sales and strong commercial acumen.
• Target-driven with a strong commercial mindset and ability to balance financial success with exceptional guest experiences.
• Strong communicator able to engage with guests, future buyers, and inspire and lead a team; capable of building relationships within the industry to maximise opportunities.
• Flexible and hands-on, able to adapt to day-to-day and long-term operational challenges while minimising impact on guests.

How to Apply

If this sounds like the perfect role, please submit your CV along with a few words about why you would like to work for Butlin's, what about this role excites you, and what makes you the right fit.

Should you require any adjustments for this recruitment process, or have any questions, please email [e-mail]