General Manager

Frasers Group; Sunderland; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading fitness organization in Sunderland is seeking a full-time leader to manage day-to-day operations at the club. The ideal candidate should have at least one year of management experience in the fitness industry, possess a passion for health, and have strong leadership skills. Key responsibilities include driving membership growth and ensuring exceptional member experiences. The role offers a range of perks including discounts and ongoing training opportunities.

Benefits

20% discount across all facilities

Free Everlast Gym membership

Monthly recognition incentives

Training & development funded qualifications

Opportunity to enhance fitness knowledge

Qualifications

• Minimum 1 year’s management experience in the fitness industry.
• Ability to adapt communication & management style.

Responsibilities

• Recruit, train, and develop an ambitious team.
• Own membership growth and all revenue streams.
• Lead by example on the gym floor and reception.
• Ensure all operational processes are delivered to the highest standard.
• Maintain outstanding cleanliness and safety standards.
• Build team buy-in to national focuses and campaigns.
• Stay resilient and solutions-driven in the face of challenges.
• Oversee all policies including Health & Safety.

Skills

Passion for health, fitness, and wellness

Strong leadership qualities

Exceptional interpersonal skills

Commercial awareness

Flexibility to work evenings and weekends

Education

Level 2 Fitness Qualification

Job description

Job Overview

This is a full‑time leadership role, accountable for the day‑to‑day running of your club. You’ll lead from the front across sales, service, and operations, setting the pace for high standards, driving all revenue streams, and delivering an exceptional experience for every member.

With a sharp eye for detail, a fearless approach, and the ability to OWN IT, you’ll recruit, develop, and inspire a high‑performing team capable of consistently achieving KPIs and taking the member journey to the next level.

What's in it for you?

• 20% discount across all Frasers Group fascias
• Free Everlast Gym membership
• Monthly recognition: Everlast Champions & Frasers Group Champion (double salary month for winners)
• Training & development with funded qualifications (L3 & L5 in Management & Leadership)
• Enhance your fitness knowledge through product training and the opportunity to deliver PT & group sessions
• A fearless, ambitious culture that celebrates progression

Job Description

What You’ll Do

• Lead & Elevate: Recruit, train, and develop an ambitious team, giving regular, constructive feedback to maximise performance.
• Drive Results: Own membership growth, secondary spend, and all revenue streams to maximise overall profitability.
• Deliver Exceptional Experiences: Lead by example on the gym floor and reception, ensuring every visit feels elevated and personal.
• Operate with Precision: Ensure all operational processes (daily, weekly, monthly) are delivered to the highest standard, consistently.
• Champion Standards: Maintain outstanding cleanliness, presentation, and safety standards at all times.
• Engage & Motivate: Build team buy‑in to national focuses and campaigns (#WorkoutWednesday, #WeCommunicate).
• Problem Solve Fearlessly: Stay resilient, agile, and solutions‑driven in the face of challenges.
• Compliance & Safety: Oversee all policies and procedures, including Health & Safety and pool plant operations.

Qualifications

What You’ll Bring

• Passion for health, fitness, and wellness
• Level 2 Fitness Qualification (desirable)
• Minimum 1 year’s management experience in the fitness industry
• Strong leadership qualities with the ability to adapt communication & management style
• A member‑first mindset with exceptional interpersonal skills
• Commercial awareness and the drive to deliver results
• Positivity, resilience, and a fearless solutions‑driven approach
• Flexibility to work evenings, weekends, and Bank Holidays as required

Additional Information

Want to know see more of the great things our brand does please visit our LinkedIn page here.

• Think without limits - Think fast, think fearlessly and take the team with you
• Own it and back yourself - own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet