General Manager

Verdant Leisure; Manchester; On-site; GBP 30,000 - 60,000; Full time

Job summary

A leading holiday park company in Manchester seeks an experienced Park Manager to oversee day-to-day operations and drive profitability. The successful candidate will possess a strong background in holiday park management and demonstrate excellent leadership capabilities. Key responsibilities include recruiting and developing high-performance teams, managing the park’s budget, and implementing sales strategies. Benefits include a performance-related bonus, accommodation options, and generous annual leave.

Benefits

Performance-related bonus package

On-park accommodation if required

33 days annual leave

Discounted park breaks

Discounted use of park facilities

Access to confidential support

Opportunities for recognition and reward

Commitment to training and development

Qualifications

• Proven experience in managing holiday parks with a focus on customer service.
• Demonstrated ability to lead and develop high-performance teams.
• Experience with budget management and capital projects.

Responsibilities

• Ensure day-to-day operations align with company policies.
• Recruit and motivate teams to meet performance expectations.
• Develop strategies for increasing sales and achieving profit margins.
• Maximise holiday home sales and build customer relationships.
• Manage park budget and control financial targets.

Skills

Extensive holiday park management experience

Excellent leadership skills

Commercial and sales skills

Excellent communication and interpersonal skills

Change-management experience

Job description

Overview

Verdant Leisure is a fast‑growing holiday park company with 13 parks across Scotland and Northern England. We operate two leisure parks on the picturesque Berwickshire coast: Coldingham Bay and Scoutscroft, located less than five minutes from each other in the historic town of Coldingham. Together the parks offer more than 300 pitches, holiday homes and a range of facilities including bars, restaurants, a chip shop, arcades, activities and play areas.

Responsibilities

• Ensure the smooth day‑to‑day running of the parks, driving profitability and improving customer experience while adhering to legislation and company policies.
• Lead by example, embodying Verdant culture of positivity, a "can do" attitude, and caring for others.
• Recruit, motivate and develop high‑performance teams focused on delivering and exceeding our owners' and guests' expectations.
• Develop and implement strategies to increase year‑on‑year sales across all departments and achieve agreed gross profit margins.
• Maximise holiday home sales while maintaining a high‑quality sales process in line with company guidelines and building excellent relationships with customers through welcome meetings and events.
• Manage, monitor, control and deliver the annual park budget and operating profit targets, including capital expenditure.
• Safeguard all park licences (e.g. site licence, liquor licence) and ensure operations meet legal obligations.
• Plan the work of the team, prioritise effectively and ensure the best use of resources.
• Protect and maintain the company's assets.

Qualifications

• Extensive holiday park management experience covering leisure, retail, hospitality and accommodation.
• Personal licence holder.
• Excellent leadership skills, able to inspire and motivate individuals to grow in their roles.
• Commercial and sales skills, including experience managing capital projects and budgets.
• Change‑management experience and a flexible, open attitude to continual improvements.
• Excellent communication and interpersonal skills.

Benefits

• Performance‑related bonus package.
• On‑park accommodation (if required).
• 33 days annual leave (inclusive of bank holidays), increasing by one day per year of service up to 36 days.
• Up to 30% off park breaks for you, your friends and your family, including last‑minute deals from as low as £99.
• Discounted use of park facilities, including restaurants, leisure and activities.
• Access to a 24/7 confidential counselling and advice line.
• Opportunities for recognition and reward – monthly "Stars" awards, annual awards for individuals and park teams, and celebrations.
• Company‑wide initiatives to support each other, our communities and the planet such as Green Champions & Charity Champions.
• Commitment to providing training and development opportunities, recognising potential and supporting career progression.