Fragrance Brand Manager Fashion Brands

The Orange Square Company; Wall; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading luxury beauty brand is seeking an experienced Fragrance Brand Manager based in London. The role involves developing brand image, driving profitability, and managing a portfolio of luxury fragrance brands. You will collaborate with global teams and local sales to strategize for brand growth and customer acquisition. Key responsibilities include planning marketing budgets, participating in strategy meetings, and ensuring strong brand presence in retail environments. Ideal candidates have retail marketing experience, strong interpersonal skills, and a commercial mindset.

Qualifications

• Core understanding and experience of the relationship between Sales and Marketing within a retail or brand marketing role.
• Strong interpersonal skills with proven reputation of maintaining professional business relations.
• Strong commercial acumen with experience on determining return on investment for promotional activities.

Responsibilities

• Develop and implement strategic plans for brand growth and customer retention.
• Plan and execute marketing activities within budget constraints.
• Ensure strong brand presence in retail accounts through effective visual merchandising.

Job description

Welcome to Kering Beauté

Established in 2023, Kering Beauté aims to create value for the Group and its Houses. In 2023, Kering directly invested in its very own Beauty division, with the creation of Kering Beauté. Bolstered by its industry-leading team, the entity seeks to support the Group’s Houses to develop their Beauty businesses to become growth drivers. The new entity’s teams place innovation and creativity at the heart of their business model to fashion tomorrow’s Beauty – at once sustainable and responsible.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.

About The Role

We are looking to appoint an experienced Fragrance Brand Manager - Fashion Brands.

This role is to develop the brand image and drive profitability of a portfolio of luxury fragrance brands within the emerging niche category for Kering Beauté UK and Ireland. Working together with Global brand owners and the UK sales and marketing teams to develop and implement a strategic plan encompassing opportunities to grow the brands, build brand image to identified consumer groups and ultimately driving strategic customer acquisition and retention.

For each brand working with the Head of Marketing to develop the marketing plan, budget and implement the relevant marketing activities. Ultimately, owning the brand’s annual marketing, driving sales and ensuring the execution of the plan with a high level of attention to detail, whilst ensuring strict control to remain within budget.

Work closely with the Marketing Manager for Creed to understand market best practice and PR strategy.

Scope

Responsible for all aspects of management for the following Niche and Emerging brands currently allocated to this role:

• Bottega Veneta
• Balenciaga

Key Responsibilities And Accountabilities

Success will be measured on the achievement of annual wholesale and retail sales for each brand, with key metrics for NPD rankings, A&P budget management, profitability and specific programmes relating to the successful implementation of strategic brand marketing plans.

Strategy and Planning

• Work with the Head of Marketing to plan and implement current and future marketing plans in accordance with agreed budgets, wholesale and retail targets.
• Develop ideas to drive customer recruitment and retention, working with the National Account Managers to ensure the brands maximise potential in all key Store Groups.
• Contributing to bi‑annual strategy meetings, developing objectives in conjunction with the overall team and creating powerful presentations.
• Together with the sales and marketing team make recommendations and track national and key account exclusive brand launches, ensuring that the brand marketing activity calendars are always updated.

Visual Merchandising

• Ensure strong brand presence in retail accounts, maximise brand experience, driving key strategic sampling and promotional activation opportunities.
• Be the guardian of brand visual presentation in store, liaising with Global brand owners to ensure brand guidelines and visual standards are being implemented in store.
• Specifically to manage the negotiation and execution of promotional site opportunities with the key store groups according to the overall sales and marketing strategy.

Communication B2B

• Proactively and clearly communicate all marketing plans and key brand publicity with key stakeholders including retail operations, sales team, PR, marketing teams, training, warehousing, customer care, training and management with a view to ultimately creating a quarterly retail marketing communication programme in collaboration with the Senior Brand Manager.
• Present marketing programme and provide the Sales and Education Managers and Retail employees with all appropriate marketing support tools.
• Ensure regular store visits to develop competitor intelligence, and keep abreast of market developments.
• Build relationships with Global Brand owners and report activity, plans and ROIs on activity on a monthly and ad‑hoc basis.
• Work closely with the National Education Manager to identify opportunities and ensure all new launch packs are up to date. From time to time assisting with the organisation of Education events.

Communication B2C

• Support the Communications Manager to maximise opportunities for brand exposure in key titles and with KOLs.
• Plan and manage any above the line media and digital advertising opportunities negotiating contributions where possible.
• Complete commercial ROI trackers for all promotional activity.
• Work closely with the Sales Operations team to ensure brand forecasts accurately reflect any planned promotional activity and that all activity is communicated well in advance for optimum supply.

Administration

• Manage all brand assets and ensure these are shared in a timely manner to 3rd parties; Retail Marketing and Digital team as well as internal Marketing, Education, Operations and VM teams.
• Respond to and follow up on all enquiries from brand teams, sales team, training team, PR and accounts team.

PERSON SPECIFICATION

Knowledge And Skills

• Core understanding and experience of the relationship between Sales and Marketing within a retail, brand or trade marketing role.
• Must have sound knowledge of high-end UK department store trade, ideally within the beauty arena.
• Strong interpersonal skills with proven reputation of establishing and maintaining professional business relations including retailer relationships.
• Strong commercial acumen with experience on determining return on investment for promotional activity, budgets, stock management, pricing and distribution.
• Proficiency in MS Office programmes: Word, Excel, PowerPoint, Outlook.
• Educated to degree level preferably in Marketing or Business.
• Ability to speak French would be advantageous.

Key Competencies

• Proactive, assertive and autonomous with an enthusiastic, positive outlook, e.g. willingness to accept new responsibilities in a growing market.
• Strong verbal and written communicator with great presentation skills.
• Good balance between analytical thinking and creative flair.
• Excellent attention to detail.
• Highly organised team player, flexible and able to handle multiple activities, establish priorities, meet deadlines and work efficiently and effectively.
• Ability to build relationships to support team members and collaborate with others to achieve goals.
• Ability to empathise with customers and have a high standard of etiquette befitting a luxury business.
• Dynamic confident and assertive with ability to work with people at all levels.

This role reports directly to the Head of Marketing.

This role is London Office based (EC1) at least three days per week with flexibility to work from home - one - two days per week. Role includes travel across the UK and Ireland.

Job Applicant Privacy Policy

Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by Kering Beaute. Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager(s).

Kering Beaute is an equal opportunity employer, and we encourage candidates from all backgrounds to apply. If you feel this is the right opportunity for you, and you can demonstrate expertise in the above areas, we look forward to receiving your application.

We very much value your interest in our company. Due to a high level of applications, we regret to only be able to contact candidates we feel are best suited for this role. Thank you for your understanding.