Field Sales Manager

yolk recruitment; Wales; On-site; GBP 30,000 - 44,000; Full time

Job summary

A well-established FMCG company in South Wales is seeking an experienced Field Sales Manager to manage a team of 5 sales reps. The role involves a mix of account management and new business development, focusing on building strong relationships and securing new customers. Ideal candidates will have a background in sales management, excellent communication skills, and a full UK driving licence. This position offers a competitive salary and benefits.

Benefits

25 days annual leave

Qualifications

• Proven experience in business development or account management.
• Background in FMCG or food manufacturing preferred but not essential.
• Full UK driving licence.

Responsibilities

• Managing team of five van sales reps.
• Building long-term relationships and identifying upsell opportunities.
• Prospecting and securing new customers within retail, foodservice, and hospitality.

Skills

Sales management experience

Field sales experience

Strong relationship builder

Excellent communication skills

Self-motivated

Results-driven

Job description

Field Sales Manager - FMCG Industry

South Wales

Annual salary 40k - 44k

Yolk Recruitment are working with a well-established FMCG business that's looking for an experienced Field Sales Manager to join their growing commercial team. This role covers South Wales, managing a team of 5 sales reps and dealing with new and existing customers

The role:

You'll be responsible for around 60% account management and 40% new business development. That means looking after existing customers – ensuring they're getting the best service, spotting opportunities for growth, and keeping them engaged – while also identifying and winning new accounts across the region.

This is a hands‑on, field‑based role that would suit someone who enjoys building strong relationships, understands FMCG or foodservice sales, and takes pride in delivering results.

What you'll be doing:

• Managing team of five van sales reps
• Managing a portfolio of existing accounts across South Wales
• Building long‑term relationships and identifying upsell opportunities
• Prospecting and securing new customers within retail, foodservice, and hospitality
• Working closely with internal teams to ensure great service delivery
• Reporting on sales performance and market trends

What we're looking for:

• Sales management experience
• Field sales experience
• Proven experience in business development or account management
• Background in FMCG or food manufacturing preferred but not essential
• Strong relationship builder with excellent communication skills
• Self‑motivated, results‑driven, and comfortable working independently
• Full UK driving licence

Package:

• Basic salary of 30k – 44k
• 25 days annual leave