Field Sales Engineer

White Recruitment Construction; Coventry; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A specialist in industrial automation is seeking a Field Sales Engineer to cover the Midlands region, operating from Coventry. The role involves managing customer relationships and delivering tailored automation solutions. Ideal candidates will have experience in field sales within industrial automation and strong knowledge of automation hardware. This position offers career progression and autonomy within a collaborative work environment.

Benefits

Long-term career progression

Autonomy and trust

Support from an experienced leadership team

Qualifications

• Proven experience in field sales or technical sales within industrial automation.
• Strong working knowledge of automation hardware and systems (PLC, HMI).
• Experience selling into manufacturing environments, such as automotive or logistics.

Responsibilities

• Develop and manage customer relationships across the Midlands and UK.
• Identify and develop new business opportunities.
• Conduct site visits, technical consultations, and presentations.

Skills

Field sales experience

Communication skills

Technical sales knowledge

Negotiation skills

Presentation skills

Tools

CRM software

Automation hardware

Job description

Field Sales Engineer – Industrial Automation

Location: Coventry (Field-based – Midlands & UK-wide travel)
Employment Type: Permanent, Full-time

The Opportunity

I’m currently working with a well-established and growing industrial automation specialist that is looking to appoint an experienced Field Sales Engineer to cover the Midlands region, with Coventry as the base location.

This role would suit a commercially driven sales professional with a strong technical background in industrial automation, who enjoys face-to-face customer engagement and consultative, solution-led selling.

The Role

As Field Sales Engineer, you will be responsible for developing and managing customer relationships across the Midlands and wider UK, providing technical sales support and delivering tailored automation solutions.

Key responsibilities include:

• Managing and growing a portfolio of industrial customers through field-based sales activity
• Identifying and developing new business opportunities within manufacturing and process industries
• Selling industrial automation solutions and components, including PLCs, HMIs, drives, servo systems, inverters, and control hardware
• Conducting site visits, technical consultations, and solution presentations
• Managing the full sales cycle from enquiry through to order and after-sales support
• Working closely with internal engineering, service, and operations teams to ensure a high level of customer satisfaction
• Maintaining accurate CRM records, forecasts, and sales activity reporting

About You

To be successful in this role, you will ideally have:

• Proven experience in field sales or technical sales within industrial automation
• Strong working knowledge of automation hardware and systems (PLC, HMI, drives, motors, control panels)
• A consultative, relationship-focused approach to sales
• Experience selling into manufacturing environments (automotive, food & beverage, packaging, logistics, or similar)
• The ability to manage a sales territory autonomously
• Strong communication, negotiation, and presentation skills
• A full UK driving licence

What’s on Offer

• A permanent, field-based role within a growing industrial automation business
• Long-term career progression and development opportunities
• Autonomy and trust, supported by an experienced leadership team
• A collaborative and commercially focused working environment