Field Marketing Manager

Oxford Economics; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A prestigious economic consultancy is seeking a Field Marketing Manager to lead EMEA marketing strategies. This role requires extensive B2B marketing experience, proficiency in marketing tools, and strong stakeholder management skills. The ideal candidate will design effective campaigns and engage closely with global teams to enhance brand presence in the region. The position offers opportunities for professional development and a supportive work environment, including benefits like private healthcare and flexible working arrangements.

Benefits

Private Healthcare

Employee Assistance Program

Enhanced Maternity and Paternity Leave

Workplace Nursery Scheme

Cycle to Work Scheme

Hybrid/Flexible Working

Qualifications

• Minimum 5 years of B2B marketing experience with international exposure.
• Prior people management experience, including coaching and team development.
• Strong skills in campaign execution and performance analysis.

Responsibilities

• Design and implement robust regional marketing strategies across EMEA.
• Lead integrated marketing campaigns ensuring alignment to global messaging.
• Monitor campaign results and lead reporting tied to commercial goals.

Skills

B2B marketing experience

Audience segmentation

Stakeholder management

Excellent communication skills

Experience with marketing automation platforms

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

Pardot

Canva

Adobe Creative Suite

Job description

Field Marketing Manager - London

Department: Marketing

Employment Type: Full Time

Location: London, UK

Description

Oxford Economics, a leading global economic research and consultancy firm, is seeking a high‑calibre EMEA Marketing Manager to lead and execute regional go‑to‑market strategies that drive business growth and brand engagement across two key markets.

Reporting directly to the Global Director of Marketing, this role will take ownership of marketing strategy and execution for the EMEA region, shaping impactful regional programs that align with global priorities and resonate with local audiences. You’ll serve as the strategic link between global marketing leadership and the on‑the‑ground needs of our commercial teams, ensuring cohesion across campaigns, consistency in messaging, and strong ROI.

You will lead marketing initiatives across the full funnel – from top‑of‑funnel brand awareness through to lead generation and customer engagement – leveraging a wide range of channels and tactics. In addition to managing a regional marketer in EMEA you’ll collaborate closely with colleagues in global marketing, product marketing, BD, and sales to ensure that campaigns are tailored, effective, and insight‑driven.

We’re looking for someone who combines strategic vision with hands‑on marketing execution, thrives in a fast‑paced, global environment, and brings a collaborative mindset to cross‑functional work. If you’re ready to elevate Oxford Economics’ presence in the EMEA region, we’d love to hear from you.

Key Responsibilities

• Design and implement robust regional marketing strategies across the EMEA region, informed by input from global marketing, business development, and portfolio leads.
• Continually adapt strategies in response to market trends and evolving customer behaviours.
• Lead integrated marketing campaigns across the EMEA regions, ensuring execution is aligned to global messaging and tailored to regional needs.
• Champion customer segmentation, persona development, and lifecycle marketing to ensure campaigns are targeted and effective.
• Act as the voice of the EMEA region within global marketing conversations – advocating for regional needs, insights, and priorities.
• Work closely with the Marketing Operations Manager to ensure high standards in campaign data hygiene, CRM usage, and performance analytics.
• Drive cross-regional campaign execution, from global campaign rollouts to new product launches.
• Develop global campaign plans and lead global execution for assigned global marketing programs.
• Manage and mentor one junior regional marketers – based in the EMEA region.
• Identify and manage relationships with external vendors and freelancers.
• Monitor campaign results and lead reporting to ensure activities are tied to commercial goals and KPIs.
• Regularly review BD feedback, pipeline data, and performance insights to inform campaign optimisation
• Champion process improvements and knowledge.

Skills, Knowledge & Expertise

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 5 years of B2B marketing experience, ideally with international exposure across the EMEA region.
• Prior people management experience, including coaching and team development.
• Proficiency in marketing automation platforms (preferably Pardot) and CRM tools (Salesforce experience a plus).
• Strong skills in audience segmentation, campaign execution, and performance analysis.
• Experience managing complex stakeholder relationships in a matrixed, international organisation.
• Excellent written and verbal communication skills in English; other European languages a plus.
• Up‑to‑date with best practices across digital channels, including email, social, content marketing, and paid media.
• Organised, process‑oriented, and comfortable managing multiple projects across time zones.
• Strong presentation, influencing, and stakeholder engagement skills.
• Experience using design tools such as Canva or Adobe Creative Suite is advantageous.

Job Benefits

Here are some of the benefits we offer in the UK to ensure you feel valued, supported, and thrive at work:

• Private Healthcare
• Employee Assistance Program
• Enhanced Maternity and Paternity Leave
• Workplace Nursery Scheme
• Cycle to Work Scheme
• Hybrid/Flexible Working
• Team Gatherings and Connection Boost!

Equal Employment Opportunity (EEO)

Oxford Economics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.