Experiential Marketing Manager (FTC)

Astrid & Miyu; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading jewellery brand in London seeks a skilled marketing professional to own and manage their Brand Marketing calendar. The role focuses on leading experiential marketing, developing partnerships, and shaping a comprehensive events strategy. Ideal candidates will have robust experience in events management, a collaborative spirit, and a passion for brand marketing. Offering a competitive salary of £40,000 plus bonuses, this role is a unique opportunity to thrive in a fast-paced environment.

Qualifications

• Experience in events management and brand activations to manage multiple projects.
• Exceptional communication skills for collaboration across brand, retail, and commercial teams.
• Interest or experience in international and retail marketing.

Responsibilities

• Own and manage the Brand Marketing calendar for key campaigns.
• Lead experiential marketing and events for global business.
• Develop relationships with external partners and agencies.
• Shape the in-store events strategy for retail teams.
• Drive awareness of the brand within the community.

Skills

Events management

Strong communication skills

Collaboration across teams

Creative mindset

Proactive and self-starter

Job description

Responsibilities

• Own and manage the Brand Marketing calendar, ensuring key campaigns, product launches and store openings are brought to life through impactful, engaging event activations.
• Lead experiential marketing and events for our growing global business, crafting impactful 360º event strategies that bring to life our brand campaigns in our key markets (UK & US).
• Develop and maintain relationships with external partners, agencies, and suppliers to unlock powerful brand moments and experiences.
• Serve as the primary marketing contact for retail, leading collaboration between the two teams to ensure stakeholder alignment across brand and commercial priorities.
• Shape our in-store events strategy, empowering retail teams with the tools, guidance, and assets they need to create impactful local experiences.
• Act as the go-to marketing lead for our retail and wholesale partners, collaborating end-to-end on marketing plans from ideation through to delivery of creative assets and guidelines, ensuring every touchpoint reflects our brand's voice and vision.
• Work with the PR & Partnerships Manager to deliver meaningful partnerships that elevate the brand and generate awareness in creative and authentic ways.
• Perform weekly, monthly and campaign-level performance reporting, tracking against benchmarks and KPIs, providing analysis and recommendations that inform and shape the wider Brand Marketing Strategy.
• Have substantial experience within events and IRL brand activations with a proven ability to manage multiple projects, ensuring all activations run smoothly, on time and deliver first-class results.
• Have a genuine passion for brand marketing with a creative mindset and a bold approach to trying new ideas and breaking boundaries.
• International and retail marketing experience or strong interest in growing in these areas.
• Be proactive, a self-starter and ideally have a network of contacts within events management and brand activations to support bringing big ideas to life.
• Be a people-person and an excellent communicator, comfortable driving awareness of A&M to our community and the wider world.

Qualifications / Profile

• Experience in events management and brand activations with ability to manage multiple projects and deliver on time.
• Strong communication skills and the ability to collaborate across teams (brand, retail, commercial, PR & Partnerships).
• Interest or experience in international and retail marketing.

Mission & Values

The A&M Mission: We're more than just a jewellery brand, we're on a mission to revolutionise the jewellery experience.

Our Values & Culture: At A&M, our values aren't just words - they're the heartbeat of how we show up, every single day. Grow Together. Celebrate Each Other. Break All Boundaries. We're a company fuelled by growth, recognition, and pushing beyond the expected. We move fast, think big, and believe that progress is a shared journey. We champion one another's wins and show up with support when it counts - because when one of us grows, we all do. If you're inspired by collaboration, driven by curiosity, and energised by celebrating others, you'll thrive here at A&M.

Benefits

Salary & Benefits: £40,000 + bonus. See more on our benefits here.