Events Sales Manager

Jonathan Lee Recruitment; Shifnal; On-site; GBP 40,000 - 45,000; Full time

Job summary

A top-tier recruitment agency in Shifnal is seeking an experienced Events Sales Manager to lead the sales function for their events portfolio. The ideal candidate will have over 5 years of B2B sales experience, a proven track record in exceeding revenue targets, and strong communication skills. This full-time role offers a competitive salary of up to £45k plus commission, and is essential in driving sales for various events including conferences and awards.

Qualifications

• Minimum of 5 years’ experience in B2B sales, ideally within events or media.
• Demonstrated success in achieving or exceeding revenue targets.
• Strong organisational skills and the ability to manage multiple projects simultaneously.

Responsibilities

• Develop and execute sales plans to achieve commercial targets.
• Build and maintain long-term relationships with potential clients.
• Manage sales pipeline and activity using the company's CRM system.

Skills

B2B sales experience

Communication skills

Negotiation skills

Presentation skills

Organisational skills

Job description

Job Title: Events Sales Manager

Location: Shropshire

Contract Type: Full-time, Permanent

Salary: Up to £45k plus commission

Job Purpose

The Events Sales Manager is responsible for leading the commercial sales function for the agency's events portfolio, which includes conferences and industry awards. The role will focus on securing sales for events with a focus on conferences and awards. This position requires a proactive sales professional with a strong track record in B2B events sales.

Key Responsibilities

Sales and Revenue Generation

• Develop and execute sales plans to achieve commercial targets.
• Proactively sell events - awards and conferences.
• Identify and qualify prospective clients through research, outreach, and networking.
• Prepare tailored sales proposals and pitch documents.

Client Relationship Management

• Build and maintain long-term relationships with potential clients.
• Serve as the main point of contact for commercial clients before, during, and after events.

Sales Operations and Reporting

• Manage sales pipeline and activity using the company's CRM system.
• Maintain accurate records of all leads, conversations, proposals, and outcomes.
• Provide regular reporting on sales performance, pipeline status, and forecasting.

Collaboration and Internal Communication

• Work closely with the marketing team to align on campaigns and promotional activities.
• Collaborate with the events and content teams to develop commercially viable programmes.
• Contribute to post-event reviews and strategic planning for future events.
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About You

You will be a motivated and commercially driven professional who thrives in a fast-paced environment. You’ll combine strategic thinking with a hands-on approach to sales and have the confidence to engage senior decision-makers across multiple sectors.

Essential Skills and Experience

• Minimum of 5 years’ experience in B2B sales, ideally within events or media.
• Demonstrated success in achieving or exceeding revenue targets.
• Excellent communication, negotiation, and presentation skills.
• Confident in outbound sales activity, including cold calling and proposal development.
• Strong organisational skills and the ability to manage multiple projects simultaneously.
• Proficient in using CRM systems to manage pipeline activity.

Desirable Skills and Experience

• Existing industry relationships within relevant sectors.
• Understanding of the full event lifecycle from planning to post-event analysis.

Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency.

In order for your CV to be processed effectively, please ensure your name, email address, phone number and location (post code OR town OR county, as a minimum) are included.