Event Marketing Manager

ABL; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global leader in innovation is seeking an experienced Events Marketing Manager to oversee the strategy and execution of flagship customer events in the UK. This role demands over 5 years of B2B marketing and event management experience. Ideal candidates will have a proven track record in account-based marketing campaigns, strong communication skills, and a data-driven approach. Work in a hybrid environment, influencing notable events while collaborating across teams.

Qualifications

• 5+ years in B2B field marketing and large-scale event management.
• Proven success in ABM campaigns and multi-channel strategies.
• Strong communication skills to thrive in dynamic environments.
• Data-driven mindset for performance analytics.

Responsibilities

• Drive end-to-end event strategy from planning to post-event analysis.
• Lead field marketing campaigns and sales enablement programs.
• Execute multi-channel outreach and account-based marketing campaigns.
• Collaborate with cross-functional teams to create customer experiences.
• Analyse performance metrics and optimize campaigns.

Skills

B2B field marketing

Event management

ABM campaigns

Multi-channel GTM strategies

Sales enablement

Performance analytics

Strong communication skills

Tools

Salesforce

Marketo

MS Office

Job description

Events Marketing Manager - London, UK

Contract: 6 months

Location: London Office - hybrid

Start: ASAP

Day Rate: .56 (PAYE)

Are you ready to lead world-class events and marketing programs for a global leader in innovation? We're looking for an experienced Events Marketing Manager to own the strategy, execution, and success of a flagship UK customer event.

What You'll Do

• Drive end-to-end event strategy: from planning and execution to post-event analysis.
• Lead field marketing campaigns and sales enablement programs that deliver measurable impact.
• Execute multi-channel outreach and account-based marketing (ABM) campaigns to engage priority accounts.
• Collaborate with cross-functional teams – Sales, Marketing, Ops, and Events, to create world-class customer experiences.
• Analyse performance metrics and optimise campaigns for pipeline growth and engagement.

Why This Role Rocks

• Influence a high-profile event from start to finish.
• Work in a fast-paced, innovative environment with global exposure.
• Build scalable frameworks for future events and marketing activations.
• Gain experience in a matrix organization with multiple stakeholders across UK and EU markets.

What We're Looking For

• 5+ years in B2B field marketing and large-scale event management (1,000+ attendees).
• Proven success in ABM campaigns, multi-channel GTM strategies, and sales enablement.
• Strong communication skills and ability to thrive in ambiguous, dynamic environments.
• Data-driven mindset with experience in performance analytics.
• Proficiency in MS Office and CRM/marketing automation tools (Salesforce, Marketo, etc.).

Preferred Extras

• Experience in finance, tech, procurement, or enterprise software.
• Event industry certifications (CMP, CMM, CTSM).
• Ability to travel across UK and EU markets.