EMEA Regional Field Marketing & Demand Gen Lead

Personetics; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading fintech company is looking for a Regional Field Marketing Manager, EMEA, to drive regional growth and customer engagement. The role involves localizing global marketing strategies, executing targeted campaigns, and managing events to strengthen relationships with key customers. Ideal candidates should have 6-10 years of experience in B2B field marketing, as well as strong communication and organizational skills. This position offers the chance to work across multiple markets in Europe.

Qualifications

• 6-10 years of experience in field marketing, event management, and demand generation.
• Proven track record of driving pipelines through effective regional marketing.
• Flexibility to travel across the EMEA region as required.

Responsibilities

• Develop and execute EMEA-specific marketing plans.
• Plan and deliver regional events and conferences.
• Strengthen relationships with key customers.
• Build strategic relationships with local associations.
• Partner with sales to align marketing with pipeline goals.
• Execute targeted, data-driven regional campaigns.
• Collaborate with Global Marketing and Sales teams.

Skills

Field marketing experience

Event management

Demand generation

Strong communication skills

Project management

Analytical mindset

B2B marketing

Education

Bachelor's degree in Marketing or related field

Master's degree (preferred)

Tools

Marketing analytics tools

Job description

A leading fintech company is looking for a Regional Field Marketing Manager, EMEA, to drive regional growth and customer engagement. The role involves localizing global marketing strategies, executing targeted campaigns, and managing events to strengthen relationships with key customers. Ideal candidates should have 6-10 years of experience in B2B field marketing, as well as strong communication and organizational skills. This position offers the chance to work across multiple markets in Europe.