Email Marketing Specialist

Madfish; Remote; GBP 40,000 - 50,000; Full time

Job summary

A global IT company is seeking a specialist to develop and execute cold email strategies targeting various audiences. The ideal candidate will have at least 2 years of experience in launching cold email campaigns, proficiency with automation tools, and strong analytical skills. This role offers a remote work option, high-quality health insurance, and various corporate benefits. Join us to make a meaningful impact in the digital creator economy.

Benefits

High-quality health insurance

Flexible schedule

Vacation leave of 18 work days

Paid sick leave

Qualifications

• Minimum of 2 years of experience in cold emailing.
• Knowledge of deliverability principles and regulations.
• English proficiency at B1+ level.

Responsibilities

• Develop cold email strategies for different audience segments.
• Create personalized email campaigns.
• Monitor and optimize key campaign metrics.

Skills

Experience launching cold email campaigns

Proficiency with automation tools

Analytical thinking

Compelling writing skills

Tools

Reply

Lemlist

HubSpot

Job description

Who We Are:

AIR Media-Tech is a global IT company shaping the future of the creator economy. For over 15 years, we have been empowering digital creators worldwide by providing over 30 innovative tools and services to grow, monetize, and protect their content.

Our Mission:

To help creators thrive by offering tailored solutions, strategic insights, and unmatched support. We identify growth opportunities, expand market reach, and ensure creators succeed at every step of their journey.

We are looking for a specialist who will:

• Develop and implement cold email strategies for various audience segments (creators, brands, agencies).
• Create personalized email campaigns based on the pain points and motivations of the target audience.
• Build and segment email databases (including via LinkedIn, YouTube, and CRM data).
• Conduct A/B testing for subject lines, content, CTAs, and sending times.
• Monitor key metrics (OR, CR, CTR, reply rate, conversion rate, spam monitoring, IP/Domain Health) and optimize campaigns accordingly.
• Ensure high deliverability and compliance with GDPR/CAN-SPAM regulations.
• Coordinate with sales, marketing, and CRM teams to align campaign goals.

What are we looking for?

• At least 2 years of experience launching cold email campaigns (B2B or B2C).
• Proficiency with automation tools (e.g., Reply, Lemlist, Instantly, Woodpecker, Apollo).
• Understanding of deliverability principles, SPF/DKIM, and domain warm‑up processes.
• Ability to write compelling, concise, and personalized messages.
• Experience working with CRM systems (HubSpot is a plus).
• Strong analytical thinking and the ability to make data‑driven decisions.
• English proficiency at B1+ level.

Would be a plus:

• Experience in digital media, influencer marketing, FinTech, or SaaS industries.
• Basic knowledge of HTML/CSS.
• Understanding of the specifics of platforms like YouTube, TikTok, and others.

The Benefits:

• High‑quality health insurance.
• Remote work and flexible schedule with work‑life balance.
• Corporate events for you and your family.
• Online and offline team building for your team.
• Vacation leave of 18 work days.
• Paid sick leave.
• Corporate library, lectures, and webinars on various topics.
• Opportunity to participate in volunteer and charitable projects.
• Gifts for birthdays and special occasions (weddings, Christmas, etc.)

Do you want to be involved in outstanding projects? Send us your resume.

We will contact you soon if we feel you could be a good fit!