Email Marketing Officer

The Royal Household; St. James's; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading cultural institution in Scotland is seeking an Email Marketing Specialist to engage audiences with their royal art collection. The role involves planning, writing, and analyzing email campaigns to inspire visits and connect the public with cultural treasures. Candidates should have proven email marketing experience, strong analytical skills, and familiarity with CRM platforms. This role also offers a generous benefits package including annual leave, a pension plan, hybrid working options, and exclusive employee discounts.

Benefits

25 days annual leave, rising to 30

Non-contributory pension plan

Complimentary lunch on-site

20% off at Royal Collection Trust Shops

Complimentary admission tickets

Qualifications

• Proven experience in email marketing, preferably in the cultural or non-profit sector.
• Confident working with CRM and email marketing platforms.
• Strong analytical skills with attention to detail.

Responsibilities

• Plan, write and send engaging email campaigns using CRM and email platforms.
• Segment audiences and use data insights for content optimization.
• Collaborate with internal teams to identify content opportunities.

Skills

Email marketing experience

Data-driven approach

Strong communication skills

Analytical skills

Organisation skills

Tools

Google Analytics 4

CRM platforms

Job description

About the role

It’s crafting compelling messages that bring one of the greatest art collections to life, inspiring visits to royal residences.

It’s knowing your work matters, reaching out to and connecting with new audiences. This is what makes working for Royal Collection Trust so different.

One of the largest and most important art collections in the world, the Royal Collection has a fascinating history which you will bring to life for our email audiences.

Royal Collection Trust welcomes visitors to the royal palaces, and our email communications are key to encouraging visits and acting as the gateway for visitor information across the royal residences.

Joining our dedicated Press and Marketing Team, you’ll support our strategy of widening audience access through engaging digital communications, specifically by delivering impactful, user-focused email marketing that deepens understanding, builds relationships, and inspires visits to the royal residences.

Key Responsibilities

• Plan, write and send engaging email campaigns and build automated journeys, using our CRM and email platforms.
• Segment audiences effectively and use data insights to tailor content and optimise performance.
• Collaborate with teams across the organisation to identify content opportunities and ensure all communications align with brand, accessibility, and GDPR standards.
• Use analytics tools to report on campaign results and support strategic goals.
• Support internal teams in email best practice, and contribute to wider digital content as needed, including maintaining website accuracy.

About you

• Proven experience in email marketing, preferably in the cultural or non-profit sector, with a strong grasp of audience engagement.
• Confident working with CRM and email marketing platforms, creating email content, data segmentation, and performance reporting tools (e.g. Google Analytics 4).
• You take a data-driven approach to your work, combining strong analytical skills with exceptional attention to detail to support decision-making.
• Knowledge of email marketing best practices including accessibility, usability, and GDPR compliance.
• Strong communication and organisational skills, with the ability to manage multiple priorities.

By making every message count, your work will help connect the public with one of the world’s greatest cultural treasures. If you’re ready to use your digital skills to shape how audiences experience the Royal Collection, we’d be delighted to hear from you.

Benefits

We know that to deliver our best work; we need to feel at our best. That’s why at the Royal Household we offer a generous benefits package designed to support your wellbeing and life priorities.

• Enjoy 25 days annual leave, rising to 30 days (plus bank holidays) dependent on the length of time you have worked for us.
• Our excellent non‑contributory pension plan (we’ll contribute 15% and you can contribute more if you wish) is highly valued by our employees, as is complimentary lunch on‑site to keep you fuelled throughout the day.
• Flexible and hybrid working varies across different roles, and we’ll discuss the options available to you that will suit both your job requirements and individual preferences.
• We also offer a range of leave options to support your life priorities, such as parental pay and leave and volunteering days, as well as benefits to support your physical and mental wellbeing.
• Other perks include 20% off at our Royal Collection Trust Shops and complimentary admission tickets across all our locations, along with many more exclusive employee discounts.