Email Marketing Executive

Interaction Recruitment; City Of London; On-site; GBP 25,000 - 30,000; Full time

Job summary

A recruitment agency is seeking an Email Marketing Executive in Coulsdon to manage email marketing campaigns. The candidate will enhance customer engagement and drive conversions through effective strategies. Responsibilities include template design, copywriting, automation, and performance analysis. A background in email marketing, strong copywriting skills, and proficiency with CRM platforms are essential. This is a full-time position with competitive salary and growth opportunities.

Qualifications

• Proven experience in email marketing, ideally within B2B or e-commerce environments.
• Strong copywriting and content creation skills.
• Excellent communication and project management skills.

Responsibilities

• Develop and implement a comprehensive email marketing strategy.
• Build visually appealing, responsive email templates.
• Write compelling email copy tailored to different audience segments.
• Create and manage automated email workflows.
• Monitor and report on email campaign performance.
• Manage nurture streams to guide prospects through the funnel.
• Segment email lists and personalise content.
• Ensure compliance with GDPR and best practices.
• Own and manage data quality in the CRM database.

Skills

Email marketing experience

Copywriting skills

Marketing automation

Analytical skills

HTML/CSS knowledge

Tools

Email marketing platforms

CRM systems

Job description

Email Marketing Executive

Location: Coulsdon
Department: Marketing
Reports to: Marketing Manager
Salary: £25,500 - £30,000
Contract Type: Full-time (37.5hrs/week, Mon-Fri 9:00-5:30)

Role Overview

As the Email Marketing Executive, you will be responsible for the end-to-end management of my client’s email marketing campaigns. You will play a key role in enhancing customer engagement, driving conversions, and supporting lead generation through strategic email communications aligned with our digital platforms.

Key Responsibilities

• Email Marketing Strategy Ownership
  Develop and implement a comprehensive email marketing strategy aligned with my client’s business goals and customer journey.
• Design & Creation of Email Templates
  Build visually appealing, responsive email templates that reflect my client’s brand identity and drive engagement.
• Copywriting & Content Creation
  Write compelling and relevant email copy tailored to different audience segments, ensuring clarity, tone, and value.
• Automated Journey Development
  Create and manage automated email workflows that align with our portal and website experience, enhancing customer lifecycle engagement.
• Performance Reporting & Analytics
  Monitor, analyse, and report on email campaign performance using key metrics to inform future strategy.
• Lead Nurturing & Handover
  Manage nurture streams to guide prospects through the funnel and ensure timely handover of qualified leads to relevant business teams.
• Audience Segmentation & Personalisation
  Segment email lists and personalise content to improve relevance and effectiveness of campaigns.
• Compliance & Best Practices
  Ensure all email communications comply with GDPR and industry best practices for deliverability and user experience.
• Data Accuracy
  Own and manage the quality and accuracy of data in our Dynamics CRM database.

Skills & Experience

• Proven experience in email marketing, ideally within B2B or e-commerce environments.
• Proficiency with email marketing platforms
• Strong copywriting and content creation skills.
• Experience with marketing automation and CRM systems.
• Analytical mindset with the ability to interpret data and optimise campaigns.
• Knowledge of HTML/CSS for email template customisation (preferred).
• Excellent communication and project management skills.