eCommerce Specialist

Nextech Group; Hemel Hempstead; On-site; GBP 34,000 - 40,000; Full time

Job summary

A dynamic FMCG brand in Hemel Hempstead seeks an experienced eCommerce Specialist to oversee their online sales growth via Shopify. The ideal candidate will maximize conversion through strategic product management and digital marketing initiatives. You will collaborate across teams to enhance user experience and performance metrics. A competitive salary of £40,000 plus benefits is offered for this role.

Benefits

Competitive salary

Benefits package

Qualifications

• Experience in managing Shopify or similar eCommerce platforms is essential.
• Strong analytical skills to interpret data and inform strategy.
• Proven track record in driving online sales through digital channels.

Responsibilities

• Optimize the Shopify store to maximize revenue and conversion.
• Manage product listings, merchandising, and promotions.
• Lead digital sales initiatives and monitor key performance indicators.

Skills

eCommerce management

Sales strategy

Data analysis

Digital marketing

Tools

Shopify

Google Analytics

Meta Ads Manager

Job description

eCommerce Specialist

Hemel Hempstead - £40,000 + benefits

An ambitious and fast-growing FMCG brand in Hemel Hempstead is looking for a commercially minded eCommerce & Digital Sales Specialist to take ownership of their Shopify store and online revenue performance. This role is perfect for someone who loves the mechanics of eCommerce but is equally energised by driving sales, improving conversion, and hitting commercial targets.

The Role

You'll be the engine behind the brand's online sales growth. From optimising the Shopify store to executing digital trading activity, you'll ensure every product, page, campaign, and touchpoint supports higher conversion and bigger revenue. Working cross-functionally with marketing, sales, and operations, you'll play a central role in scaling their online business.

What you'll be doing

• Owning day-to-day Shopify trading to maximise revenue, basket size, and conversion
• Managing product listings, collections, merchandising, promotions, and onsite UX
• Leading digital sales initiatives such as bundles, A / B tests, upsells and email / promo campaigns
• Actively monitoring KPIs (traffic, conversion, CAC, ROAS, AOV) and using data to inform trading decisions

Overseeing digital ad activity (Meta / Google) and ensuring campaigns directly support sales tar...