Drinks Sales Manager

WR Logistics; Oxford; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading drinks distributor is seeking a Sales Manager to drive sales growth in Berkshire. The role involves managing existing clients and developing new business in the on-trade sector. The ideal candidate will have a proven track record in sales, a strong understanding of hospitality, and excellent communication skills. Competitive salary and benefits including a company car or car allowance are offered.

Benefits

Bonus structure

Company car or car allowance

Opportunities for progression

Regular industry training

Qualifications

• Proven track record in sales, ideally within drinks, FMCG, or hospitality.
• Strong understanding of the on-trade sector (pubs, bars, restaurants, hotels).
• Confident communicator with strong negotiation and influencing skills.
• Full UK driving licence (essential).

Responsibilities

• Drive sales growth across your territory by identifying and converting new on-trade opportunities.
• Manage and grow an existing portfolio of hospitality clients.
• Build strong relationships with key decision-makers.
• Promote the drinks portfolio and introduce new products to market.
• Attend industry events, tastings, and brand activations.

Skills

Sales experience

Understanding of on-trade sector

Communication skills

Negotiation skills

Self-motivated

Job description

Overview

Sales Manager / Business Development Manager - Drinks Industry
Berkshire (Field-based, with travel across the region)
Up to 45,000 per annum + Bonus + Car Allowance + Benefits

Sector:
Drinks Distribution / On-Trade / Hospitality

I currently have an exciting opportunity for an experienced Sales Manager with experience in the on-trade drinks industry to work for a leading drinks distributor as their Berkshire Sales Manager

As the Sales Manager / BDM, you'll be the face of the business in the region - building strong relationships with on-trade clients including pubs, bars, restaurants, hotels, and venues. You'll be responsible for both account management and new business development, ensuring your customers receive first-class service.

Key Responsibilities:

• Drive sales growth across your territory by identifying and converting new on-trade opportunities
• Manage and grow an existing portfolio of hospitality clients
• Build strong, consultative relationships with key decision-makers
• Promote our extensive drinks portfolio and introduce new products to market
• Work closely with internal teams to ensure excellent customer service and fulfilment
• Attend industry events, tastings, and brand activations where required

About You:

• Proven track record in sales, ideally within drinks, FMCG, or hospitality
• Strong understanding of the on-trade sector (pubs, bars, restaurants, hotels)
• Results-driven with a passion for the drinks industry
• Confident communicator with strong negotiation and influencing skills
• Self-motivated, well-organised, and able to manage your own diary
• Full UK driving licence (essential)

What We Offer:

• Competitive base salary + bonus structure
• Company car or car allowance
• Opportunities for progression in a growing business
• Regular industry training and tastings
• A vibrant, collaborative team culture

Interested? Apply now with an up to date CV to be considered for this exciting Sales Manager opportunity.

WR Logistics are the recruitment partner for all vacancies in the logistics industry. We recruit UK wide for permanent and contract jobs.

WR is acting as an Employment Agency in relation to this vacancy.