Director - Strategic Sales Initiatives

Workiva; Remote; GBP 120,000 - 150,000; Full time

Job summary

A leading SaaS company is seeking a Senior Director - Strategic Sales Initiatives to partner with senior leadership across EMEA & APAC. This role demands over 12 years of experience in sales strategy and operational excellence in high-growth tech environments. Responsibilities include driving strategic initiatives, enhancing sales productivity, and leading cross-functional programs. Candidates must possess strong leadership, analytical skills, and exceptional communication capabilities, with up to 25% travel required.

Qualifications

• 12 years of experience in Sales Strategy, Business Operations or GTM Leadership.
• Experience in SaaS organisations delivering measurable improvements.
• Strong leadership skills with the ability to influence and collaborate.

Responsibilities

• Partner with the VP Sales EMEA & APAC to drive strategic initiatives.
• Lead cross-functional programs for pipeline creation and territory optimisation.
• Analyze performance data to aid decision-making.

Skills

Sales Strategy

Business Operations

GTM Leadership

Leadership in organisational change

Communication skills

Analytical problem solving

Education

Undergraduate degree or equivalent experience

Job description

The Senior Director - Strategic Sales Initiatives will act as a strategic partner to the VP Sales EMEA & APAC driving high‑impact initiatives that optimise sales productivity accelerate revenue growth and enhance organisational effectiveness.

This role blends strategic insight with execution discipline identifying opportunities shaping solutions and leading cross‑functional programs that create measurable business outcomes. As a trusted advisor and operator you will help steer key priorities across the EMEA & APAC Sales organisation while collaborating closely with leadership Marketing Partnerships Sales Operations and Customer Success to maximise impact.

What You’ll Do

• Partner directly with the VP Sales EMEA & APAC to define and drive strategic initiatives that improve productivity growth and organisational alignment.
• Lead cross‑functional programs that enhance go‑to‑market effectiveness including pipeline creation, territory optimisation, partner strategy and sales process improvements.
• Analyse performance data, market dynamics and competitive landscape to shape decision‑making and drive accountability.
• Design and implement initiatives that streamline operations and elevate seller effectiveness ensuring resources are focused on the highest‑impact opportunities.
• Facilitate executive planning sessions, prepare strategic insights and deliver business reviews for senior leadership.
• Support capacity planning, forecasting and organisational design in partnership with Sales Operations and Finance.
• Drive alignment between EMEA and APAC on best practices ensuring learnings are shared and scaled.
• Proactively address and eliminate obstacles to execution. Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles ensuring adherence to company policies and regulatory standards.

Qualifications

• 12 years of experience in Sales Strategy, Business Operations or GTM Leadership.
• Demonstrated success delivering measurable improvements in sales productivity and growth within SaaS organisations.
• Experience acting as a strategic advisor to senior sales leadership.
• Undergraduate degree or equivalent combination of relevant experience and expertise.
• Strong leadership in driving organisational change and executing complex cross‑functional projects in high‑growth technology environments.
• Proven ability to influence and collaborate with senior executives and cross‑functional teams with outstanding communication, presentation and executive presence.
• Expertise in sales process design, performance metrics and GTM execution in high‑growth SaaS organisations.
• Deep understanding of EMEA market dynamics – additional APAC exposure preferred.
• Analytical strength combined with pragmatic problem‑solving and adaptability in fast‑paced environments.
• Ability to distill complex analysis into actionable insights.
• Strong learning agility and adaptability in fast‑paced environments.
• Exceptional communication skills with executive presence and ability to influence and align senior stakeholders.

Travel Requirements & Working Conditions

Up to 25% travel for strategic meetings, sales events and cross‑regional collaboration.

Reliable internet access for remote work periods when not in a Company office.

Ability to work across complex time zones as needed for strategic initiatives and stakeholder management.