Director, Social & Digital Innovation

Trailer Park Group; London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading global marketing agency in London is seeking a Director, Social & Digital Innovation. This hands-on leadership role involves guiding a high-performing team to craft socially relevant campaigns and collaborating closely with various partners. Candidates should have over 10 years of experience in digital marketing, particularly in entertainment marketing, and a proven track record in business development. The role offers a hybrid work model, requiring on-site presence three days a week.

Qualifications

• 10+ years of experience in digital marketing, focusing on social media.
• 3–5 years' agency experience in entertainment marketing.
• Strong existing relationships in streaming, theatrical, and broadcast television.

Responsibilities

• Build and nurture trusted relationships with clients in streaming and TV.
• Lead and grow the UK social team through mentorship.
• Integrate innovative thinking and execution into every campaign.

Skills

Digital marketing expertise

Social media strategy

Business development

Client relationship management

Cross-functional leadership

Job description

Trailer Park Group is a global, full-service agency specialising in content creation and entertainment marketing. We’re uniquely positioned to create, market, and distribute content for a diverse client portfolio of top entertainment studios and major brands by combining storytelling expertise with large-scale production resources. With content creation at thecentre, we support our clients with strategy, creativity, and the latest digital services.

We’re currently seeking a passionate, strategic, and forward-thinking Director, Social & Digital Innovation to build client relationships and help lead breakthrough campaigns across our dynamic portfolio. This is a hands-on leadership role where you'll guide a high-performing team in crafting and executing culturally relevant, social-first campaigns from kick-off through launch. You’ll help shape best-in-class strategy, push creative boundaries, and work closely with creative, account, and production partners to bring bold ideas to life.

Do you bring a deep knowledge of entertainment (film, broadcast television, streaming) and cultural marketing with an eagle-eye instinct for what shapes culture? If so, we'd love to talk.

IMPORTANT CALL-OUTS

• One of the primary functions of this position is business development. Candidates chosen will have existing, current relationships in streaming, theatrical, and broadcast television, and selling social-forward campaigns to those clients.
• Candidates with current, hands-on experience pitching, closing, and leading social-forward creative for clients in theatrical/streaming entertainment will be the best fit for this role.
• This position requires social-forward marketing agency leadership experience, specifically within agencies that serve culturally-driven clients.
• Strong cross-functional leadership skills are essential — this role will collaborate closely with global partners and internal divisions.
• Our teams are hybrid, workingon-site at our London office 3 days per week.

WHAT YOU WILL DO

• Bring, build, and nurture trusted relationships with clients in streaming, theatrical, and TV, acting as a strategic adviser and cultural partner for those clients.
• Lead and grow our UK social team with mentorship, grace, and inspiration — cultivating a strong culture of collaboration, creativity, and accountability.
• Champion a social-first mindset across teams and clients, integrating innovative thinking and execution into every touchpoint.
• Drive accounts forward with clear, results-driven strategies that align with client goals, while identifying opportunities to expand the business through broader TPG capabilities.
• Provide sharp, creative, and strategic input across social-forward and integrated campaigns, ensuring excellence from concept to execution.
• Synthesise and communicate client feedback clearly and constructively to internal teams and executive leadership.
• Collaborate cross-functionally with global counterparts and internal divisions to ensure alignment, innovation, and operational excellence across all engagements.
• Proactively identify untapped opportunities in entertainment and adjacent categories where social innovation can create business impact.
• Lead multiple, high-stakes client accounts with a steady hand, ensuring client satisfaction and seamless delivery.
• Bring a clear, confident point of view to client conversations and internal strategy discussions, grounded in both insight and intuition.
• Model professionalism, positivity, and problem-solving under pressure — helping the team stay focused, inspired, and solution-oriented.

ABOUT YOU

• 10+ years of experience in digital marketing, with a strong emphasis on social media strategy and execution.
• 3–5 years’ agency experience in entertainment marketing, with a proven record of business development and campaign success in social-forward campaigns.
• Existing book of business in streaming, film and/or broadcast television with a demonstrated success managing and growing entertainment client accounts.
• You bring emotional intelligence, diplomacy, and professional maturity to client and team interactions.
• Strong eye for growth opportunities and the ability to scale existing client partnerships.
• Deep fluency in social platforms, cultural trends, paid media, and audience engagement.
• A team player who leads with empathy, humility, and a collaborative spirit.
• Calm and productive under pressure, keeping the focus on creating solutions andmodelling steady behaviour to help the team's efforts stay focused on delivering exceptional campaigns.
• Ability to translate complex client challenges into clear, impactful strategies.
• Skilled at building trusted, long-term relationships with senior-level clients.
• Excellent communication and presentation skills.
• Strategic, curious, and tuned in to pop culture, with the ability to spot trends early.
• Fast thinker who thrives in dynamic environments and adapts quickly.
• Strong writing, grammar, and editorial skills.

We can't wait to learn more about you.Apply today!

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