Director of Sales - Luxury Hotel, York

COREcruitment; York and North Yorkshire; On-site; GBP 125,000 - 150,000; Full time

Job summary

A prestigious luxury hotel in York is seeking an experienced Director of Sales to lead the sales strategy and drive revenue. The successful candidate will have a proven background in luxury hospitality, exceptional leadership skills, and the ability to cultivate strong relationships. This is a pivotal role in a fast-paced environment, ideal for a strategic thinker passionate about the luxury travel market.

Qualifications

• Experience in a senior sales role within luxury hospitality.
• Strong understanding of luxury travel markets.
• Exceptional communication and relationship-building skills.
• Confident managing high-value accounts.
• Ability to inspire and lead a team.

Responsibilities

• Develop and implement strategic sales plans.
• Lead, mentor, and motivate the sales team.
• Manage key corporate, leisure, and MICE accounts.
• Analyse market trends and business performance.
• Represent the hotel at tradeshows and events.

Skills

Senior sales experience in luxury hospitality

Strategic thinking

Relationship-building skills

Proactive and results-driven

Leadership

Job description

Director of Sales – Luxury Hotel, York

Salary: Negotiable

We are seeking an exceptional Director of Sales to join a prestigious luxury hotel in the heart of York. This is a rare opportunity for a strategic, driven, and relationship‑focused sales leader to shape the commercial success of one of the city’s most iconic properties.

As Director of Sales, you will be responsible for developing and executing a high-impact sales strategy that maximises revenue across all market segments. You will lead and inspire a talented team, cultivate strong partnerships, and represent the hotel at key industry events. This is a hands‑on, commercially focused role suited to someone who thrives in a fast‑paced luxury environment.

Responsibilities

• Develop and implement strategic sales plans to achieve revenue and market‑share goals
• Lead, mentor, and motivate the sales team to ensure high performance
• Manage key corporate, leisure, and MICE accounts, building long‑term relationships
• Analyse market trends, competitor activity, and business performance to drive commercial decisions
• Represent the hotel at tradeshows, industry events, and client meetings
• Collaborate closely with Revenue, Marketing, and Operations teams to optimise business opportunities

Requirements

• Proven experience in a senior sales role within luxury hospitality
• Strong understanding of the UK and international luxury travel markets
• A strategic thinker with exceptional communication and relationship‑building skills
• Results‑driven, proactive, and confident managing high‑value accounts
• A natural leader who can inspire a team and influence stakeholders at all levels