Director of Marketing

American Medical Associates; Norwich; On-site; GBP 59,000 - 71,000; Full time

Job summary

A healthcare company is seeking a Director of Marketing/Admissions in Norwich. This role entails establishing strong ties with community stakeholders and creating comprehensive marketing plans to achieve admissions goals. Candidates must possess long term care and marketing experience along with exceptional leadership and communication skills. The position offers a salary up to $95K per year based on experience.

Qualifications

• Must have long term care experience.
• Previous admission and marketing experience required.
• Strong leadership capability is essential.
• Business development-oriented with the ability to execute plans.

Responsibilities

• Establish relationships with hospital discharge planners and local physicians.
• Represent the facility at community events.
• Create and implement marketing plans for admissions.
• Ensure consistent brand representation across channels.
• Use data to inform marketing strategy.

Skills

Long term care experience

Admission and marketing experience

Strong leadership skills

Sales and marketing skills

Communication skills

Time management skills

Organizational skills

Self-driven

Job description

Director of Marketing / Admissions - Nursing Home

Located in Norwich, NY

Salary up to $95K Per Year **based on experience**

Responsibilities of the Director of Marketing/ Admissions:

• Establish and maintain strong ties with hospital discharge planners, case managers, social workers, senior living communities, and local physicians.
• Represent the facility at community events, senior centers, and civic organizations to increase visibility.
• Create and implement comprehensive marketing plans to meet admissions and census goals.
• Ensure consistent brand messaging, visual identity, and positive representation across all channels.
• Identify trends, assess competitors, and use data to inform strategy.

Qualifications of the Director of Marketing/ Admissions:

• Must havelong term care experience
• Must have prior admission and marketing experience
• Must have strong leadership skills
• Must be self-driven with business development goals and ability to execute plans to achieve desired outcomes
• Possess excellent sales and marketing, communication, time management and organizational skills and a great personality

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