Director of Digital Marketing

iDeals; United Kingdom; Remote; GBP 80,000 - 120,000; Full time

Job summary

A global B2B SaaS company seeks a Director of Digital Marketing to spearhead digital growth initiatives. This role involves leading a team of approximately 15 marketers and managing substantial budgets while executing a comprehensive performance marketing strategy. Ideal candidates should possess over seven years of experience in performance marketing within the SaaS sector, alongside strong leadership capabilities and analytical skills.

Benefits

Remote-first work

Flexible schedules

Wellness programs

Investment in growth

Qualifications

• 7+ years in global B2B performance marketing, preferably in SaaS or related software industries.
• 4+ years leading teams with a track record of growth.
• Experience managing and optimizing large digital marketing budgets.

Responsibilities

• Own the global digital growth strategy including performance marketing, experimentation, and analytics.
• Drive full-funnel acquisition through paid media, SEO, and campaign delivery.
• Manage multi-million euro budgets with scenario planning and forecasting.

Skills

Performance marketing

Team leadership

SEO

Analytical skills

Job description

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Get to know us

Ideals is a global B2B SaaS product company recognized as a leader in the secure business collaboration market. Trusted by more than 2,000,000 users from 175,000 companies worldwide, we aim to create more prosperity by accelerating high-stakes business decisions. We achieve this through intuitive and robust software products that enable impactful decisions with less stress, higher quality, and shorter hours.

Our offerings include:

• A web-based cloud platform for secure confidential document sharing used in online due diligence, fundraising, corporate reporting, licensing, clinical trials, and other business activities.
• A cloud platform with web and mobile apps that help board members, CEOs, and executives streamline governance and improve decision-making in a fast, secure, and compliant manner.

The role

We are hiring a Director of Digital Marketing to lead our global digital growth. This senior role involves defining and executing our performance marketing strategy across paid media, SEO, experimentation, and analytics. You will lead a team of approximately 15 marketers and manage a multi-million euro budget, working closely with senior leadership to drive scalable growth. The ideal candidate is strategic, hands-on, and capable of shaping vision, developing talent, and optimizing performance.

What you will do

• Own the global digital growth strategy, including performance marketing, experimentation, and analytics.
• Lead, coach, and expand a high-performing team of ~15 specialists and agency partners.
• Drive full-funnel acquisition through paid media, SEO, programmatic, CRO, and campaign delivery.
• Manage multi-million euro budgets with scenario planning, forecasting, and yield optimization.
• Oversee campaign planning from concept to execution, including creative and channel mix.
• Develop and implement an experimentation roadmap to accelerate growth and learning.
• Utilize GenAI tools to improve efficiency, automate workflows, and speed delivery.
• Collaborate with Design, Content, Product Marketing, and Regional Teams to ensure campaign excellence.
• Optimize the marketing tech stack for tagging, attribution, analytics, and CRO tools.
• Coordinate with Sales, BI, and RevOps to enhance tracking, conversion, and pipeline.
• Monitor market activity to inform strategy and identify new growth opportunities.

What you bring

• 7+ years in global B2B performance marketing, preferably in SaaS or related software industries.
• 4+ years leading teams, with a track record of growth in people and results.
• Experience managing and optimizing large digital marketing budgets.
• Deep expertise in paid search, paid social, SEO, CRO, and multi-channel campaigns.
• Proven success with structured experiments and growth programs.
• Confidence in using GenAI to enhance productivity and digital delivery.
• Strong analytical skills, including dashboard creation and performance modeling.
• Experience managing agency relationships and cross-functional teams globally.
• Pragmatic, hands-on approach, comfortable with strategy and performance analysis.

What we offer

• Remote-first work with flexible schedules and home office support.
• Investment in your growth through courses, external training, and development plans.
• Wellness programs, health-related leave, and wellness funding.
• Additional perks including team events, local gathering budgets, and referral programs.

Our culture

We value Commitment, Excellence, Collaboration, Trust, and Care. We seek individuals who share these values to foster a supportive and high-performing team environment.

Equal Opportunity

Ideals is an inclusive employer that embraces diversity and does not discriminate based on gender, race, religion, age, or background.