Director, Growth Marketing

Board Intelligence; City Of London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading technology and advisory firm is seeking a Director of Growth Marketing to establish a global demand generation function. The role involves setting up scalable marketing strategies, optimizing campaigns, and collaborating with various teams. Successful candidates will have significant experience in B2B SaaS marketing and a proven ability to achieve targets. The position offers comprehensive benefits including health insurance and a private pension scheme.

Benefits

Private Pension Scheme

BUPA Health and Dental insurance

Group life insurance: 4x annual salary

26 holiday days per year

Cycle to work scheme

Qualifications

• Significant experience in B2B SaaS growth and digital marketing.
• Proven track record of achieving marketing targets.
• Ability to design and execute integrated campaigns across multiple channels.

Responsibilities

• Build a global growth and demand generation engine.
• Drive market research and customer segmentation.
• Optimize campaign performance and measure ROI.

Skills

B2B SaaS marketing

Digital marketing campaign execution

Data analysis skills

Project management

Mar-tech tools proficiency

Tools

HubSpot

Job description

Overview

Board Intelligence is a technology and advisory firm that supercharges boards with the science of board effectiveness. We build better businesses and benefit society. Through a suite of AI-powered software tools, evaluation frameworks, and advisory services that distil twenty years of boardroom experience, we improve the efficiency of board processes and the effectiveness of boards. We work with over 70,000 leaders and 3,000 organisations across the world, with clients across the Fortune 500, FTSE 100, and OMX 30. In 2024 we received substantial backing from K1 Investment Management – the leading B2B Enterprise SaaS investors. We are at the beginning of significant growth, and we’re looking for superb talent to join us on this journey.

As we grow, we’re fiercely protective of our culture and values. Many of us, including our founders, have families and other priorities, so we know the value of a supportive company. The team is diverse and friendly. We value fun: most days you’ll find a social event or learning opportunity to get involved with, including company socials, away days, philanthropic activities and lunch & learns.

Our Mission

We unleash the potential of organisations through the science of board effectiveness, building better businesses and benefiting society.Reporting directly to our CMO, we’re looking for a Director of Growth Marketing to build a global growth and demand gen engine, design and implement the strategy, and establish the structure and shape of the function to achieve the velocity we need to achieve our goals.

The Role

The role will suit a strategic, experienced, hands-on operator who has a track record of success and who thrives in fast-paced environments.

You will work closely with leadership across the organisation and be part of our Senior Leadership Team.

Responsibilities

• Setting up a growth and digital demand gen engine that delivers scalable, predictable, high-quality leads, pipeline, and revenue.
• Driving market research, customer segmentation, and competitive analysis to inform the development of tailored marketing campaigns and strategies that deliver pipeline.
• Owning the end-to-end planning, development, execution and optimisation of multi-channel marketing campaigns focused on lead generation, customer acquisition, and retention, and of targeted ABM campaigns to engage, nurture and convert target accounts in key geographies.
• Collaborating with our Head of Content to align the editorial calendar with the campaign strategy, to develop and distribute engaging content that resonates with target audiences.
• Collaborating with our CRO and Sales Team to align strategies, goals and roles to ensure seamless lead handoff and high conversion rates.
• Collaborating with our CCO and Customer Team on customer marketing to improve onboarding, retention, cross sell, advocacy and referrals.
• Collaborating with our Product Team to align our campaign strategies with product releases.
• Setting KPIs, and measuring, reporting and optimising campaign and channel performance to improve ROI and conversion rates.
• Owning, managing, and optimising our marketing stack to improve reporting, cross-team alignment and insights.
• Leading, managing and building out a high performing team, and managing external agencies.

Required Skills and Experience

• Significant experience in a B2B SaaS growth and digital marketing and demand gen with a track record of excellent execution and achieving targets.
• Experience of global marketing strategies and optimising messaging and approaches based on geographies and local nuances.
• Commercial nous and business flair to design and roll out a digital marketing playbook that intelligently and thoughtfully complements our existing relationship-led, consultative-style approach to marketing and sales.
• A background in digital marketing across performance, email, SEO, GEO, PPC and social website, and a solid grounding in other channels in order to develop multi-channel integrated campaigns.
• Excellent problem solving and analytical skills, with an eye for detail, and the ability to analyse multiple data sets and pull out the ‘so what?’ to drive decision making.
• The ability to design and execute campaigns and strategies, and then pivot to hands-on execution.
• Skilled project manager and leader, with experience of hiring, managing, and developing others.
• Experience working with Sales Teams, working in true lockstep.
• A good understanding of the mar-tech stack (excellent knowledge of HubSpot a bonus), with the ability and mindset to help us further develop the way we use tooling and automation to achieve our goals
• International experience would be ideal

Benefits

• Private Pension Scheme
• BUPA Health and Dental insurance (including access to the My BUPA app)
• Group life insurance: 4x annual salary
• 26 holiday days per calendar year in addition to Bank Holidays
• Cycle to work scheme
• Employee Assistance Program including Bereavement and Probate Helpline
• AIG Smart Health virtual GP app/wellness platform for employees and dependants, including partner/spouse
• Eyecare and Flu Jab vouchers
• Enhanced Parental Leave