Director, Digital Content Strategy

Danaher; Amersham; On-site; GBP 125,000 - 150,000; Full time

Job summary

A biotechnology company in Amersham is looking for a Director of Digital Content Strategy to lead website content efforts. The role focuses on leveraging content to drive traffic and profitability while ensuring brand consistency. Candidates should have a Bachelor’s degree and over 5 years of experience in content strategy and digital marketing. The position requires strong leadership and analytical skills to optimize user engagement and business objectives.

Benefits

Comprehensive benefits

Paid time off

Qualifications

• 5+ years of experience in content strategy and digital marketing.
• Proven track record of transforming websites into profit drivers.
• Strong leadership skills to manage a diverse team.

Responsibilities

• Lead a team to produce engaging content that drives traffic.
• Collaborate with departments to enhance customer journeys.
• Analyze content performance for optimization.

Skills

Strategic thinking

Content strategy leadership

Data-driven decision-making

SEO best practices

Exceptional communication

Agile adaptability

Education

Bachelor’s degree in digital marketing, marketing, or communications

Tools

CMS tools

Web analytics tools

HTML

CSS

Job description

Overview

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Cytiva, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.

Learn about the Danaher Business System which makes everything possible.

Role

The Director, Digital Content Strategy is responsible for our core flagship product Cytiva.com. This pivotal role requires an exceptional leader who understands the essence of a branded house company and can leverage the website not just as a valued information hub for our customers and prospects but as a significant profit driver. You will be entrusted with the guardianship of our brand voice, ensuring consistency across all the content while optimizing our site to meet customer needs and our ambitious business objectives. In this role you will implement and oversee the content strategy for Cytiva’s website, ensuring that it aligns with our company’s goals, brand identity, and market position and resonates with, and engages our, global audience and the prospective segment.

This position reports to the Director, Brand Content Strategy and is part of the Brand Experience team located in a Cytiva hub in either Marlborough, MA, Amersham, UK or Krakow, Poland and will be an on-site role.

What you will do

• Lead a cross-functional team of content creators, editors, and marketers to produce high-quality, engaging content that reflects value proposition, drives traffic, and converts visitors into leads.
• Collaborate with marketing, sales, product development, and customer service teams to create cohesive narratives and strategies that enhance the customer journey and drive business objectives.
• Analyze content performance and user engagement metrics to inform content strategies, optimize user experience, increase profitability, and drive the website’s evolution as a long-term profit center.
• Champion brand consistency across all digital content, establishing guidelines and processes that ensure a unified brand narrative. Ensure that the website content complies with legal and regulatory standards.
• Stay ahead of industry trends, digital marketing innovations, and competitor strategies to keep Cytiva\'s website and content at the forefront of the Biotechnology and Life Sciences sector.

Travel, Motor Vehicle Record & Physical/Environmental Requirements

• Ability to travel - 10% as needed.

Who you are

• A strategic thinker, with a Bachelor’s degree in digital marketing, marketing, or communications and a proven track record of leading content strategy and marketing efforts in a global multinational environment.
• 5+ years of demonstrated experience transforming a website into a significant profit driver through innovative content strategies and digital marketing techniques.
• Skilled in analyzing digital content performance and making data-driven decisions, with a proven analytics experience and demonstrated knowledge of SEO best practices.
• Exceptional communicator with a talent for storytelling, able to convey complex ideas in compelling, easy-to-understand ways that resonate with a global audience and across customer segments
• Agile and adaptive, comfortable navigating the fast-paced and ever-changing landscape of customer needs in a matrixed organization. Strong leadership skills, capable of inspiring and managing a diverse team of creative professionals to deliver content journeys that meet customer and business objectives.

It would be a plus if you also possess previous experience in

• Technical proficiency in CMS, web analytics tools, and a basic understanding of web technologies (HTML, CSS) is a plus.
• Proficient in CSS, HTML, and familiar with the Agile framework, with the ability to leverage these skills to enhance content delivery and user experience is a plus.

Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.