Digital Strategy Manager

JR United Kingdom; Leicester; Remote; GBP 70,000 - 90,000; Full time

Job summary

A leading process automation organization is seeking a Manager of Digital Strategy to develop and execute innovative digital strategies. The ideal candidate will collaborate across IT, marketing, and operations to align digital initiatives with business objectives. A strong background in digital transformation and outstanding leadership skills are essential. This role offers the flexibility of not being office-based in the UK.

Qualifications

• Deep understanding of digital strategy development and implementation.
• Proficiency in digital marketing technologies and tools.
• Experience in managing cross-functional teams.

Responsibilities

• Develop and execute a comprehensive digital strategy.
• Identify and prioritize digital opportunities.
• Monitor and analyze the performance of digital initiatives.

Skills

Digital strategy development

Digital marketing knowledge

Analytical skills

Leadership skills

Problem-solving skills

Education

Bachelor’s degree in marketing or related field

MBA or master’s in digital marketing

Tools

Analytics platforms

CRM systems

Project management tools

Job description

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The Manager of Digital Strategy will be responsible for developing and implementing the digital strategy of Process Automation organization. This role involves identifying digital opportunities, creating digital transformation roadmaps, and ensuring that digital initiatives align with business objectives to drive growth and innovation. The Manager of Digital Strategy collaborates with cross-functional teams, including IT, marketing, product management, and operations, to integrate digital technologies and strategies into the company’s overall business plan. This does is not require to be based in the UK.

Key Responsibilities:

• Develop and execute a comprehensive digital strategy that aligns with the Process Automation business objectives.
• Identify and prioritize digital opportunities and initiatives to drive business growth and innovation.
• Develop digital transformation roadmaps and implement best practices to drive change.
• Implement digital transformation projects, ensuring they are completed on time, within budget, and meet business objectives.
• Collaborate with IT, marketing, product management, and operations teams to integrate digital strategies into the overall business plan.
• Conduct market research and competitive analysis to identify trends and opportunities in the digital landscape.
• Use data-driven insights to inform digital strategies and decision-making.
• Ensure effective communication and alignment with stakeholders throughout the digital strategy lifecycle
• Monitor and analyze the performance of digital initiatives using key performance indicators (KPIs) and analytics tools.
• Ensure continuous improvement processes to enhance the effectiveness of digital strategies aligned to latest advancements in digital technologies & strategies.

Ideal Candidate Profile:

• Deep understanding of digital strategy development, implementation, and optimization.
• Knowledge of digital marketing, digital transformation, and emerging digital technologies.
• Ability to develop and execute long-term digital strategies aligned with business objectives.
• Experience in identifying digital opportunities and developing strategies to capitalize on them.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent problem-solving skills with a proactive approach to addressing digital strategy challenges
• Proficiency in digital strategy tools and software, such as analytics platforms, CRM systems, and project management tools.
• Experience with digital marketing technologies, data analytics, and digital transformation tools.
• Strong leadership skills with the ability to inspire and lead a high-performing digital strategy team.
• Experience in managing cross-functional teams and working collaboratively with other senior executives.

Education & Qualifications:

• A bachelor’s degree in marketing, Business Administration, Information Technology, Digital Media, or a related field is typically required. Many Directors of Digital Strategy also hold advanced degrees such as an MBA or a master’s in digital marketing or information technology.

Professional certifications such as Certified Digital Marketing Professional (CDMP) or Certified ScrumMaster (CSM) can enhance a candidate’s credentials.