Digital Specialist

Adroit People; Norwich; On-site; GBP 50,000 - 70,000; Full time

Job summary

A digital marketing firm in the United Kingdom is seeking a Digital Analytics & CDP Specialist. The ideal candidate will have strong expertise in Adobe Experience Platform (AEP) and Customer Data Platforms (CDP), along with hands-on experience in data collection, identity resolution, and segmentation. Responsibilities include managing data ingestion workflows, building a unified customer profile, and creating audience segments for activation. This role offers an opportunity to drive personalized, data-driven customer experiences.

Qualifications

• Hands-on experience in data collection and identity resolution.
• Strong knowledge of segmentation and cross-channel activation.
• Experience with multiple marketing and advertising platforms.

Responsibilities

• Manage data ingestion workflows via AEP Data Collection UI.
• Build and maintain a Unified Customer Profile.
• Create and activate audience segments using AEP.
• Enable cross-channel audience activation with various integrations.

Skills

Adobe Experience Platform (AEP)

Customer Data Platforms (CDP)

Digital marketing analytics

Data ingestion workflows

Identity resolution

Job description

Role Overview

We are looking for a Digital Analytics & CDP Specialist with strong expertise in Adobe Experience Platform (AEP), Customer Data Platforms (CDP), and digital marketing analytics. The role requires hands‑on experience in data collection, identity resolution, segmentation, and activation across multiple marketing and advertising platforms, with a focus on delivering personalized, data‑driven customer experiences.

Key Responsibilities

Customer Data Platform (CDP) & Adobe Experience Platform (AEP)

• Manage data ingestion workflows via AEP Data Collection UI / Adobe Launch, mapping collected data to XDM schemas.
• Build and maintain a Unified Customer Profile by stitching anonymous and known identifiers using Identity Service.
• Create and activate audience segments using AEP Real‑time CDP and Segment Builder.
• Enable cross‑channel audience activation by integrating with destinations such as Google Ads 360, DSPs, ESPs, and other ad/marketing platforms.
• Monit...