Digital Producer / Project Manager (TikTok Shop)

Somerce; Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading live commerce agency in Manchester is seeking a Live Manager to oversee TikTok Live campaigns. In this role, you'll manage client relationships, deliver engaging live content, and analyse performance metrics for optimisation. Ideal candidates have experience in live commerce and excellent project management skills. Competitive salary and opportunities to work with UK brands await you.

Benefits

Competitive salary

Collaborative team culture

Opportunities to innovate

Qualifications

• Proven experience running or managing live commerce or social video campaigns.
• Strong client management skills with the ability to build long-term relationships.
• Excellent project management, organisation, and communication skills.

Responsibilities

• Plan, deliver, and optimise TikTok Live campaigns.
• Build trust and foster strong relationships with clients.
• Monitor live performance against targets.

Skills

Client management skills

Project management

Data interpretation

Creativity in content

Job description

About Somerce

Somerce is a leading TikTok Shop agency helping brands grow through live shopping, content creation, and social commerce. We partner with some of the UK’s most exciting brands to deliver world-class TikTok Live campaigns that drive revenue and brand engagement.

We’re now looking for a Live Manager to take ownership of our live commerce operations. This is a client-facing role where you’ll plan, deliver, and optimise TikTok Live campaigns — ensuring our clients achieve measurable success on the platform.

Key Responsibilities

TikTok Product & Industry Knowledge

• Become an expert in TikTok Live features, best practices, and emerging tools.
• Stay on top of competitor activity and industry trends to shape internal strategies.

Client & Business Understanding

• Understand client goals, tone of voice, and audiences to tailor live experiences that drive engagement and GMV.
• Adapt live content strategies to align with each client’s commercial objectives.

Client Relationship Management

• Act as the primary point of contact for all live commerce activity.
• Build trust and foster strong relationships with clients and live partners.

Campaign Management

• Plan and execute live campaign timelines including host sourcing, booking, briefing, script guidance, and coordination with other campaign touchpoints.
• Align live activity with wider campaign plans such as paid media and affiliate marketing.
• Execute TikTok trends and challenges in line with campaign objectives.

Reporting & Analysis

• Track and analyse live performance metrics (GMV, conversions, viewership, engagement).
• Deliver clear insights and recommendations for optimisation.
• Provide regular reporting to clients and internal teams.

Team Collaboration

• Work closely with Paid Media, Account Managers, Content, and Somerce Studios teams to ensure aligned delivery.

Strategic Planning

• Build and implement live strategies (daily and showcase events) focused on revenue growth and audience engagement.

Client Communication

• Lead all live-related communication, including planning calls, post-live reviews, and partner coordination.

Business Development

• Identify new live commerce opportunities, from pilot showcases to new formats and strategic partnerships.

Budget & Financial Management

• Monitor live performance against targets.
• Ensure GMV goals are achieved through effective planning and execution.

Leadership & Mentorship

• Support and mentor junior team members or freelancers working on live commerce.
• Provide guidance to presenters and internal contributors.

Initiative

• Take ownership of the live commerce arm of the business.
• Proactively innovate, test new formats, and resolve challenges quickly.

Requirements

What We’re Looking For

• Proven experience running or managing live commerce or social video campaigns (TikTok preferred).
• Strong client management skills with the ability to build long-term relationships.
• Excellent project management, organisation, and communication skills.
• Data-driven mindset with the ability to interpret analytics and optimise accordingly.
• A creative eye for engaging content and understanding of TikTok culture.
• Experience mentoring or managing teams is a plus.

Benefits

Why Join Us?

• Work with some of the UK’s fastest-growing brands on TikTok Shop.
• Be part of a high-growth agency shaping the future of live commerce.
• Collaborative team culture with opportunities to innovate.
• Competitive salary and benefits package.